Board Statement

Dear Readers,

Liu and Heidenreich protraits

2017 was another successful year for Beiersdorf, with both our Business Segments – Consumer and tesa – contributing to the strong performance. Despite a highly challenging business environment across all major markets, we were not only able to grow our business but did so responsibly in accordance with our long-term sustainability commitment.


Our “We care.” strategy is founded upon three pillars, “Products, Planet, People”, and comprises the full spectrum of sustainability along the entire value chain. We continued to make good progress towards our Planet target, which we jointly developed with the WWF in line with the accords reached at the UN Climate Conference in Paris. We lowered our energy-related CO2 emissions per product manufactured by 27% and increased the share of renewable energies in our power supply to 45%. We are proud of reaching our “Zero Waste to Landfill” target ahead of schedule at all established production centers worldwide. What’s more, we have started taking steps to do the same at all our warehouses globally by the end of 2018, which will represent a major step in our progress up the waste pyramid.
To speed up our progress in the Products area, we launched the development of a “Product Sustainability Roadmap” last year. This will support us in systematically and continuously reducing the environmental footprint of our products, with a strong focus on our packaging and raw materials. After we already replaced polyethylene particles in all our skin care products worldwide with environmentally friendly alternatives back in 2015, we are determined to completely eliminate other solid synthetic polymers from all our rinse-off products by 2020.
We also reached a milestone in the People area, with the fifth anniversary of our NIVEA Family Days – the employee volunteering program of our largest brand’s social commitment: “NIVEA cares for family”. Delivering sustainable and locally relevant support to families in need has sparked our employees’ enthusiastic participation and moved thousands of them to lend a helping hand, both personally and as a team. In total we have supported 840,695 families through our global social engagement since 2013. This puts us well on track to reaching our goal of improving the lives of one million families by 2020.


tesa’s Corporate Responsibility is guided by the principles of the UN Global Compact and focuses on four strategic areas of action: Employees, Environment, Products, and Society.
One important focus was on energy-saving measures and the environmentally efficient generation of the company’s own energy. By 2020, tesa’s target is to reduce its specific location based CO2 emissions by 10% compared to the reference year 2015.
As part of the “tesa connects” corporate citizenship program, employees worldwide once again engaged voluntarily in over 50 initiatives for a good cause.  

Continuing our Sustainability Journey

Our consumers and end-users are increasingly interested in knowing more about the company behind the brands and products they buy and trust. At Beiersdorf we work constantly to ensure that our decisions and actions are worthy of that trust. We do so by investing in technology and innovations. More importantly, we do so with the commitment, creativity and passion of our employees – for a sustainable future.


Stefan F. Heidenreich

Chairman of the Executive Board

Zhengrong Liu

Member of the Executive Board
Human Resources | Sustainability | Services