Our Approach to Sustainability

As a global skin care company, we are well aware of the challenge we are facing: we want our skin care products to be used every day around the world and at the same time, we want to provide these products in the most sustainable way. For us at Beiersdorf, this means without harming the environment, in recognition of human rights along the whole value chain and to the benefit of societies around the globe.

Therefore, sustainability is deeply rooted in our corporate culture and well implemented in our decision-making and business processes. The passion and determination to act on this highly relevant topic has never been greater within our company and we work together to contribute as a business to positive global change.

Environment, Society, Consumer

Since 2020 we are adopting a truly holistic approach to sustainability as an integral part of our C.A.R.E.+ corporate strategy. Our Sustainability Agenda CARE BEYOND SKIN circles around the three areas ENVIRONMENT, SOCIETY and CONSUMER with seven focus fields. With this extended sustainability agenda we want bundle and increase our efforts going forward.

We are currently in the process of defining targets for our seven focus fields. For some of them, we have already turned our visions for the future into ambitious targets. Find out more here about our achievements so far and our goals.

ENVIRONMENT

It is of highest importance to us as a global company to take all possible steps to counteract climate change and limit global warming. For this, we have defined four focus fields: “Climate Positive Future”, “Fully Circular Resources”, “Sustainable Land Use” and “Regenerative Water Environments”.

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SOCIETY

We take responsibility for our employees along our value chain and for the societies around us. Therefore, we foster a healthy and attractive work environment and engage in a variety of societal initiatives around the globe: Our two social focus fields are “Employees along our entire Value Chain” and “Inclusive Society”.

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CONSUMER

It has always been our dedication to develop products that win consumer’s hearts: both in the way that their skin care needs are perfectly solved and in the way that our products meet the highest quality and safety standards. We strive to be transparent and close to our consumers also in the context of sustainability and want to take them along on our journey. We set-up a dedicated focus field “Consumer Health and Wellbeing” to mark our way forward.

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Our Highlights

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CARE BEYOND SKIN – SUSTAINABILITY HIGHLIGHT REPORT 2021

We have launched our CARE BEYOND SKIN Sustainability Highlight Report 2021. The review covers the milestones we have achieved and shows how our Sustainability Agenda is leading us towards a more sustainable future.

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Climate-neutral production in Berlin

Beiersdorf Manufacturing GmbH in Berlin will be the first Beiersdorf plant to switch to biogas as of 2022. By using biomethane and green electricity, the plant will reduce its overall CO₂ footprint by 99 percent (compared to 2018).

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Packaging made from renewable plastic

The packaging of the NIVEA Naturally Good face care range will be switched from fossil-based virgin plastic to renewable plastic worldwide. The reduction of packaging-based CO₂ emissions is another step towards climate neutrality.

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New Solar Panels

Working towards a more sustainable future, the team at Beiersdorf Manufacturing Tres Cantos has installed 1,350 new solar panels on the roof of the Spanish warehouse. The factory expansion is striving to get a LEED Gold certification.
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We Empower Girls!

Together with our two partners, we are conducting 10 long-term projects in Africa and Latin America. The common mission to empower girls and foster systematic change is a key pillar of Beiersdorf’s global “Care Beyond Skin” aid program.

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We are a Climate A List Company!

In the latest CDP ranking 2020 we are listed as a Climate A List Company. Beiersdorf is recognized by the CDP for its climate transparency and for its action against climate change.

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PC Brazil achieves LEED certification

The Production Facilities in Itatiba, Brazil achieves the sustainable LEED Gold certification. LEED rewards sustainable buildings, evaluating the whole process of construction. The Gold certification adds to the environmental ambitions in line with the Beiersdorf Sustainability Agenda.

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UN treaty on Plastic Pollution

Beiersdorf joined a business manifesto urging governments to negotiate and agree on a UN treaty on plastic pollution in order to tackle the increasing environmental damage of plastic waste in our ecosystems.

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Award for the NIVEA Refillstation

The NIVEA refill machine has been awarded with this year’s Packaging Europe Reader’s Award in the category “Sustainable Packaging Innovations”.
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Founding Member of RCI

Beiersdorf is a founding member of the “Renewable Carbon Initiative” (RCI). The common goal is to replace fossil carbon with renewable carbon.

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Ambitious climate targets

Beiersdorf is committed to ambitious climate targets. Group wide CO₂ reduction targets, confirmed by “Science Based Targets initiative”. Aligned with independent climate scientist’s consensus on 1.5°C scenario.

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Fully recycled PET packaging

Launch of first fully recycled PET packaging.The formula of the NIVEA Fresh Blends is 90% naturally derived and 98% biodegradable.

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50-million-euro COVID-19 support

50-million-euro support program against COVID-19 pandemic to aid crisis management, especially in epicenters of the disease as well as for regions with public health systems.

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Project to empower 10,000 women

Start of smallholder project to empower 10,000 women shea collectors in cooperation with the Global Shea Alliance and the shea supplier AAK. The project objective is train and support women’s group in Burkina Faso and Ghana.

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100% Shea butter

Launch of NIVEA Limited Edition: 100% ethically sourced shea butter. The pure shea butter product is sustainably and ethically sourced. At the same time it should create awareness about the women empowerment topic of shea sourcing.

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100% Green Energy

100% of electricity from renewable energy sources, such as solar energy, wind energy and hydropower for all Beiersdorf offices and production locations worldwide.

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News and Press Releases

Find here the latest announcements on our sustainability actions.

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100% pure shea butter for NIVEA | Beiersdorf

As part of our “Freedom to Innovate” program, we met our colleagues Julia Beier, Wolfram Gerwat, Lerisha Narain, and Merle Zewuhn who jointly developed the “NIVEA VON HERZEN” product from the idea to market launch alongside their regular jobs.

100% pure shea butter for NIVEA | Beiersdorf

As part of our “Freedom to Innovate” program, we met our colleagues Julia Beier, Wolfram Gerwat, Lerisha Narain, and Merle Zewuhn who jointly developed the “NIVEA VON HERZEN” product from the idea to market launch alongside their regular jobs.

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Beiersdorf’s Climate Commitment for 2025

After we had already reached our “Planet” target of a 30% reduction in CO2 emissions ahead of schedule in 2015, we worked together with the World Wide Fund for Nature (WWF Germany) in 2016 on a new and ambitious target: A reduction of 70% of energy-related greenhouse gas emissions by 2025. This new target is aligned with the accords of the 2015 UN Climate Conference in Paris (COP21). Beiersdorf is one of a handful of DAX-listed companies to develop this target on the basis of the methods of the Science Based Target Initiative. 2017 is the first year of the implementation of this new climate target, and within this effort we will be focusing on switching over our electricity supply globally to renewable sources and implementing further energy-efficiency measures. We will also set concrete targets to reduce CO2 emissions related to the goods and services we procure.

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“We care.” 2016 – All about People

Within our “We care.” Sustainability Strategy at Beiersdorf, we focus on three pillars: “Products”, “Planet” and “People”. In 2016, we asked our employees around the world to share some of their local initiatives and actions that contribute to our “People” pillar. These are health & safety initiatives for our own employees, product donation efforts and the support of social projects in our communities.

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NIVEA Indonesia #SentuhanIbu

Under the motto ‘Sentuhan Ibu’, which translates as ‘a Mom’s Touch’, NIVEA Indonesia has launched an initiative to support mothers of handicapped children.

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LEED Certification Production Center Mexico

Our "Blue Building" program for constructing and using buildings aims at sustainably managing the entire life-cycle of its owner-occupied properties. This includes saving energy, conserving resources and, at the same time, providing a working environment for all employees which is both attractive and healthy. Our new production center in Silao, Mexico, is a good example. This 34,000 square meter building complex was developed following a committed sustainability concept. Since September 2014, the site is officially LEED-certified (Leadership in Energy and Environmental Design). Among other features, the new building boasts a modern CHP plant, photovoltaics and other highly efficient technological systems and installations. In accordance with Beiersdorf's sustainability commitment, the new production site will emit around 55 percent less CO2 and consume 30 percent less water per ton of product than comparable factories.

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Beiersdorf – Sustainability Engagement 2014

Corporate Sustainability Vice President Inken Hollmann-Peters talks about continuing Beiersdorf's successful approach to sustainability.

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Life-cycle Analyses (LCA)

Beiersdorf uses LCA to assess and reduce the environmental impact associated with all stages of a product’s life-cycle. The model we use considers inputs and impacts across raw materials, our own production processes, transportation, product use, recycling and Disposal. The results we get from our LCAs allow us to identify opportunities to bring more environmentally-friendly products to the markets and make progress towards our 2020 commitment.

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Social Responsibility at Beiersdorf

Watch this interview with Global CSR Manager Christiane Hölscher to learn more about the strategy behind our social commitment. We believe families are crucial to a strong society and a key source of confidence and care. That is why we are providing long-term support for families all over the world. Our aim is to deliver tailored support on a local level to make sure we are meeting specific needs. We work with NGOs and organizations with local expertise to set up and lead projects and to ensure maximum impact for our social Engagement.

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Beiersdorf – Continuing our Successful Approach to Sustainability

Corporate Sustainability Vice President Inken Hollmann-Peters talks about continuing Beiersdorf's successful approach to sustainability. In a business environment characterized by economic uncertainty, social pressures and environmental challenges, we strive to grow in a responsible manner. With our 'We care' sustainability strategy we support our business goals whilst continuously reducing our environmental footprint. At the same time we are working to ensure that we give back to people both inside and outside the company.

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Beiersdorf – think planet

After the successful launch in 2012, we rolled out our 'think planet' campaign in 2013 to raise awareness about the small things that everyone can do to protect the environment. The message: be part of it, be creative and share your ideas with your coworkers. In this video, nine employees from different countries share the various ways that they are trying to be more environmentally-friendly at work.

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NIVEA Family Playgrounds in Serbia

In Serbia NIVEA is carrying out a project to tackle a pressing social issue: lack of safe playing areas for children and their families. Due to long-term neglect and limited government funds many playgrounds in Serbia are unfit for use, or even dangerous to children. By posing the question 'Who cares where our children are growing up?' NIVEA has prompted public debate on the issue and is now working with local authorities in various cities to construct and repair as many playgrounds as possible, so that they are safe places for children to enjoy and families to spend time together. These building activities are taking place all over the country.

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Beiersdorf – We care.

I care + I care = We care. We have been acting in a responsible way for more than 130 years. However, we continuously challenge ourselves to improve our sustainability performance. We want to inspire the people around us and actively involve our employees in bringing our strategy to life. We know that our strategy will only reach its full potential when each and every employee within Beiersdorf implements and continues to develop it. After all, 'We care' is the sum total of many individual 'I care' commitments.

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