Hansaplast’s Commitment to First Aid

son puts on a plaster on his dad's arm

Any of us may suddenly need first aid one day – and the better the first-aider knows what to do, the faster and more effectively they can help the injured. However, many people are unsure of what to do when faced with a situation that requires first aid. So to help improve people’s first-aid knowledge and skills, and in order to boost their confidence when applying it, Hansaplast is partnering with Red Cross National Societies. Under the banner of “Bringing First Aid Home”, our initiatives in this area focus on three core aspects:

  • Awareness: We inform people just how vital first-aid knowledge is.
  • Education: We help to increase first aid knowhow in the population.
  • Prevention: We show how accidents at home can be prevented.

“No-One is Too Small to Be a Helper!” – Partnership Between Hansaplast and the German Red Cross

Fainting during the break, a bee-sting at the pool, or a grazed knee from falling off the bike – kids often have an accident just when there are no adults around. To remove the fear of applying first aid from early age on, Hansaplast launched the campaign “No-One is Too Small to Be a Helper!” in partnership with the German Red Cross and the German Youth Red Cross in 2016: Together we aim to train 50,000 children across Germany to become Junior First-Aiders. To enthuse as many kids as possible for first aid, together with our partners we are actively approaching schools and supporting them with child-oriented training materials as well as First Aid backpacks. Through these we aim to help raise children’s awareness of accident risks in everyday life in an age-appropriate way, and to introduce them to first-aid measures step by step. A representative survey of over 1,000 girls and boys aged six to 14 carried out by Hansaplast on the World First Aid Day shows that many children already have good knowledge of basic first aid. The survey questions ranged from purely factual knowledge, through the right action to take in specific emergency situations, to accident-prevention skills – and over 60 % of the children answered most of them correctly. One-third of the children surveyed had already attended a first aid course, and scored significantly better in the survey. The results are an impressive confirmation that kids are able to develop first-aid skills at a very early age – and that the Junior First-Aider training gives them greater self-confidence when dealing with an emergency.