NIVEA cares for family

A World of Books for Children in South East Asia

Blue Libraries Thailand

Today almost all children in rural areas of South East Asia are able to go to school. However, especially in poorer regions the local education infrastructure is often rudimentary: There’s hardly any budget for books and materials, and the functionally constructed school buildings generally provide little space for playing and reading. To change this, in 2011 we launched a project in Vietnam that we’ve progressively extended to neighboring Thailand and Myanmar – the “NIVEA Blue Libraries”.
Our goal is to promote child literacy by providing well-equipped libraries in rural areas. In bright, child-friendly rooms the kids can find inspiration in up to 1,000 children’s books per school. The personal engagement of our employees, at NIVEA Vietnam for instance, is essential to the success of the project: They collect books, organize donation campaign events and coordinate the entire project planning with the local authorities.
In 2016 NIVEA inaugurated two new Blue Libraries in Myanmar and Thailand. This brings the current total to eighteen Blue Libraries in South East Asia – eight each in Vietnam and Thailand, plus a further two in Myanmar.

Side by Side with Mothers


In France we’re committed to supporting single mothers as well as those from low-income households. Mothers especially from the larger cities often can’t afford professional childcare for their kids after school hours. To help provide these mothers and their children with access to improved childcare centers in their immediate neighborhood in future, our NIVEA France affiliate has partnered with the non-profit organization (NPO) “Môm'artre”: This French NPO manages childcare facilities in several cities, combining appropriate and affordable afternoon child supervision in urban neighborhoods with cultural offers. A feature of the concept is giving the children access to art and culture on a regular basis. The costs are based on the income of each respective user, ranging from 20 eurocents to ten euros an hour.
We’re supporting “Môm'artre” by making funds available for the development of their childcare premises and also for creative art projects. If our contribution enables mothers to achieve a better balance between their working and family lives, then this is also an important step in the right direction for their children’s further development.

Time for the Family

Serbian playgrounds

“Where are our children growing up?” With this question we’ve triggered a lively public debate in Serbia. Emphasizing just how important this topic is, our NIVEA brand launched the nationwide project “NIVEA Children playgrounds” in this Balkan republic in 2013. This initiative tackles the very specific lack of safe playgrounds for children: As a result of years of neglect and the limited availability of state funds, many of the country’s playgrounds are no longer suitable or are even dangerous. We’re cooperating successfully in the creation and renovation of many playgrounds with the local authorities of a number of cities. Our objective is to create safe places where children can have fun and families can spend time with one another.
To communicate this project in Serbia we’re mainly using social media. On the Facebook page “Where are our Children growing up?” specially set up for the initiative, Serbians have also been able to get personally involved, upload photos of neglected playgrounds and vote for new playground locations. In this way the platform reached 37,500 people. By the end of 2015 five playgrounds were planned and set up within our project, with a further five set to follow in 2016.