FOR AN INCLUSIVE SOCIETY

As a global company, Beiersdorf takes responsibility and wants to create lasting social impact. Our purpose CARE BEYOND SKIN and care as our core value guide us in supporting a more inclusive society and fostering social cohesion. We aim to do so by backing local initiatives that help people affected by social inequality, marginalization and isolation. Our corporate projects center around the vulnerable group of girls and women.

ELEVATING SOCIAL IMPACT WITH OUR BRANDS

Beiersdorf’s brands are powerful drivers of our purpose CARE BEYOND SKIN and our commitment to championing a more inclusive society. Through their global social missions, they turn care into action, connecting people, breaking stigma, and empowering communities worldwide.

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    NIVEA

    Togetherness is in NIVEA's DNA. With its global social mission, NIVEA CONNECT, the brand fights social isolation and fosters meaningful connections. NIVEA will set up local projects with partners in 40 countries by 2026 to support this mission and utilizes its voice and expert collaborations to communicate and engage with communities on the issue.

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    Eucerin

    The Eucerin Social Mission aims at enhancing the life quality of people with visible skin concerns that suffer from stigmatization and/or social exclusion. Since its inception in 2020 this global initiative has supported different local projects. By 2030, Eucerin aims to annually measure the impact* across all projects and implement local projects in at least 20 countries across the globe.

    *measurement of life quality of primary participants through scientifically validated outcome measurement

  • By using this feature, you agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. USA). It is possible that authorities may access the data without legal remedies. You can withdraw your consent at any time with future effect. Further info: Privacy Policy

    Hansaplast

    Hansaplast/Elastoplast/CURITAS offers wound care education worldwide to empower people to help themselves and others. By the end of 2026, 500,000 children will be educated in first aid and wound care. To achieve this, the brand is working with local first aid experts to realize its global social mission.

    CARE BEYOND SKIN Dossier

    In 2020, as the world battled COVID-19, Beiersdorf launched its largest humanitarian aid program in history, the €50 million COVID-19 Aid Program. This initiative delivered immediate and long-term support to individuals, communities, and institutions in vulnerable regions most affected by the crisis.

    Our CARE BEYOND SKIN Dossier chronicles the program’s impact and the inspiring stories of the resilience it fostered. It showcases the diverse projects we supported, which empowered communities to navigate the pandemic’s challenges.

    Discover more