As part of “Care Beyond Skin”, Beiersdorf initiated the largest globally coordinated humanitarian aid program in the company’s history in March 2020 and took quick action at the very beginning of the crisis.
The company is providing €50 million to particularly support people in epicentres of the pandemic and in regions with weak public health systems and infrastructures. Beiersdorf is also working with authorities as well as local and international organisations to ensure the best possible contribution to people in need. In addition to emergency aid, Beiersdorf guarantees long-term support, as many countries are already facing socio-economic challenges that go beyond the current health crisis.