Society

Care Beyond Skin: Beiersdorf’s international COVID-19 aid program

As part of “Care Beyond Skin”, Beiersdorf initiated the largest globally coordinated humanitarian aid program in the company’s history in March 2020 and took quick action at the very beginning of the crisis.

The company is providing €50 million to particularly support people in epicentres of the pandemic and in regions with weak public health systems and infrastructures. Beiersdorf is also working with authorities as well as local and international organisations to ensure the best possible contribution to people in need. In addition to emergency aid, Beiersdorf guarantees long-term support, as many countries are already facing socio-economic challenges that go beyond the current health crisis.

Stefan De Loecker
This is a historical crisis of exceptional magnitude. We are convinced that combatting COVID-19 requires significantly more effort, togetherness, and collaboration. We call our program ‘Care Beyond Skin’. It expresses our commitment to reach beyond our core business – taking care of people’s skin – to maximize our contribution.

STEFAN DE LOECKER, CHIEF EXECUTIVE OFFICER AT BEIERSDORF

The company’s €50 million aid program has four pillars:

Disinfectants & Medical Supply

To help hospitals and medical personnel fight the coronavirus, Beiersdorf converted individual production lines in 13 countries to produce medical disinfectants. One million liters were produced around the world in just three months.

Product Donations

Beiersdorf provided more than five million NIVEA skin and hand care products to treat the stressed-out skin of nurses and physicians. The products were donated in more than 20 countries and served as an expression of the company’s gratitude for the tireless work that medical professionals have been doing in this difficult time.

Employee Donations

The Group matched all personal contributions that its employees made to the emergency funds of two international aid organizations: Doctors Without Borders (Médecins Sans Frontières) and UNICEF.

Local and global donations

The fourth pillar of the aid program involves financial support for local partner organizations, as well as the international non-profit organizations Plan International, CARE and Ashoka. Through selected projects, Beiersdorf plans to fight the pandemic’s socioeconomic impact over the long term. Under the umbrella ‘Empowering Girls’, ten projects in nine countries across Africa and Latin America are obtaining extensive support via two long-term partnerships with the non-governmental organizations (NGOs) Plan International and CARE.

FIND OUT MORE ABOUT THE “EMPOWERING GIRLS” MISSION

Plan International © Sandra Gätke