Under the motto “We Care Beyond Skin by Empowering Girls”, Beiersdorf is working with the non-governmental organizations (NGOs) Plan International and CARE to support young women and girls in Africa and Latin America – and to empower them in the long term. This help is particularly urgently needed during the coronavirus pandemic.
In March 2020, Beiersdorf launched the global €50 million “Care Beyond Skin” aid program. Under this program, the company is working with the non-governmental organizations (NGOs) Plan International (since October 2020) and CARE (since January 2021) to support young women and girls.
The ongoing coronavirus pandemic is having a particularly serious impact on girls and young women and threatens to set back the progress already made in equality and women’s rights by decades. Beiersdorf is therefore providing on-the-ground assistance, together with its partner NGOs, in particularly hard-hit regions, with ten projects in nine countries in Africa and Latin America. The commitment, which began in 2020, will be expanded to reach more than 300,000 people by 2023.