Back to Overview

“Flash Sale” – a successful donation campaign

Employees and flash sale packages

At Beiersdorf we are committed to providing refugee aid quickly and pragmatically. For example, at our Hamburg location we have been working together with the German Red Cross in the Eimsbüttel neighborhood to support refugees since fall 2015. To mark the launch of this collaboration our employees successfully organized a donation campaign to collect goods and funds.

First of all our volunteer teams packed over 2,000 hygiene bags with our NIVEA brand products, thus helping to raise funds as well as provide needed goods. Beiersdorf then doubled the funds raised through the “Flash Sale”, and the overall sum was donated to the local German Red Cross association.

Before a refugee accommodation unit in Eimsbüttel was inaugurated by the German Red Cross, several of our employee teams had come together to help build wardrobes there and to sort the donated articles of clothing. Further employee activations are planned for 2016 as part of our collaboration with the German Red Cross in Hamburg-Eimsbüttel.