Lead and execute the Medical Affairs strategy for Eucerin and Aquaphor across the US and Canada, driving scientific credibility and recommendation among healthcare professionals (Dermatologists,Pediatricians, and other specialists). This role combines Medical Relations leadership, KOL/DOL engagement, and Operational excellence to strengthen professional advocacy, optimize medical investments, and accelerate prescription and dispensing growth.

Strategic Leadership

• Develop and implement a comprehensive Medical Affairs & Operations strategy aligned with brand objectives and global medical guidelines
• Translate dermatology and pediatric insights into actionable communication plans for HCP engagement.
• Ensure seamless integration between scientific activation and professional engagement.
• Be the local medical specialist with a real hand-on approach, increasing medical brand prescriptions and dispensing sales: Plan and execute a yearly plan for specialist support on congresses, trainings medical events and medical POS branding.

Medical Relations & KOL/DOL Management

• Identify, engage, and manage Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs) to amplify scientific advocacy.
• Build long-term partnerships with medical societies, institutions, and influencers.
• Oversee development of scientific content, speaker programs, and advisory boards.
• Plan and execute medical congresses, trainings, and events to maximize scientific visibility and engagement.

Medical Education & Scientific Communication

• Lead creation or adaptation of differentiated medical communication for Dermatologists and Pediatricians across all brand categories.
• Approve and manage scientific materials, ensuring compliance and consistency from the brand.
• Drive digital engagement through platforms like IQMED and innovative e-learning tools.

Operations

• Track and assess the implementation and execution of the IQMED Detailing and IQMED Marketing programs, including report generation.
• Understand and map derma specialists identifying GAPs on Eucerin prescriptions.
• Plan, coordinate and execute IQMED detailers’ tracking performance.
• Ensure compliance with the qualitative and quantitative objectives of the overall Medical Team.
• Provide analytical support using ProVoice & IQVIA data.
• Lead targeting and segmentation of the US & Canadian territories and track the implementation.
• Build, track and implement with HR our semester incentive programs.
• Understand and map future derma dispensing specialists identifying GAPs on Eucerin dispensing sales.

Budget & ROI Optimization

• Own and optimize budget for medical education, events, and KOL initiatives.
• Ensure KPIs and ROI targets are met across all medical activities.
• Partner with R&D to develop clinical portfolio plans and claims.
• Collaborate with Sales, Marketing, and Global Medical teams for integrated execution