In this role, you will need to manage multiple priorities across a portfolio of brands and as a Consumer & Market Insights leader you will:

• Represent the “Voice of the Consumer” AND the “Voice of the Healthcare Professional” (HCP) within the organization locally and globally
• Highlight U.S. macro consumer trends focusing on the social, technological and environmental lenses of the STEEP model to inspire new thinking, novel local strategies, tactics etc.
• Utilize HCP tracking studies (local and global) to identify key trends related to professional perceptions/ patient recommendations
• Leverage a wide variety of locally/ globally shared sources (including contracted and no-cost providers) such as Mintel, Kantar, Euromonitor etc.
• Collaborate with global colleagues to integrate local U.S. trends into global macro trends for a richer overall understanding of opportunities and greater impact on organizational strategic decisions

Be an indispensable business partner for decision makers throughout the organization on both local and global initiatives

• Collaboratively identify business issues/ opportunities in Marketing, Medical Management, Sales, Category Management/ Shopper, RGM, Media, R&D, Regulatory, Legal, Finance & Procurement
• Maximize value of a variety of available custom and syndicated research sources/ learnings, including resources shared with Category Management (e.g. Numerator, Scintilla, Finch etc.) and Medical Management (e.g. ProVoice) to collectively provide guidance across brands/ key initiatives
• Collaborate with key stakeholders to support critical decision-making in the brand planning process
  • Identify/ refine category opportunities for Innovation teams (e.g. Regional Innovation Leads, Global Innovation Initiatives etc.) utilizing a variety of foundational research (e.g. U&A, Segmentation, BASES Concept/ Product Testing, Package Testing, Claims Testing etc.)
  • Develop consumer profiles/ personas for Media/IAT utilizing custom and syndicated research (e.g. Panel Data Demographics, ethnography etc.) AND assess advertising effectiveness (e.g. Advertising/ copy testing, Brand Lift Studies etc.)
  • Measure brand health for Brand Marketing utilizing local/ global Consumer and Dermatologist tracking studies, including Category level Brand Health Tracking (BHT), Cross-category MasterBrand Tracking, Dermatologist Recommendation tracking, and Brand Equity/ Positioning studies
  • Support development of professional strategy with targeted research among HCPs for Medical Management (e.g. qualitative assessment of key visuals for use by MedMan reps)
  • Add targeted consumer understanding to Category Management retailer sell-in story development utilizing a combination of qualitative and quantitative research (e.g. Consumer Community surveys, LPO- assortment optimization etc.)
  • Organize insight generation/ application sessions and ideation workshops as needed

Manage all phases of the market research process for LOCAL quantitative/ qualitative research projects, coordinating on broader initiatives that are led by Global stakeholders (e.g. GCI, Regional Innovation etc.)

• Align on all critical aspects of research plans with internal stakeholders (e.g. issue, objectives, methodology, deliverables, budget, timeline etc.)
• Clarify roles/ responsibilities for all partners and stakeholders including Brand Marketing, Category Management, Medical Marketing and global teams (as relevant to the specific project)
• Present key learnings and clear recommendations to guide strategic/ tactical decision-making with rich storytelling
• Collaborate with global colleagues on development of best practice for LOCAL projects, participation in global initiatives and management of cross-brand projects