CARE CHANGES EVERYTHING.

National Sales Manager - Modern Trade

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Egypt / Cairo
Company:
0301 Beiersdorf LLC
Job Function:
Sales

Your Tasks

The MT National Sales Manager will define and implement the MT strategy for NIVEA brand across the country, as well as will identify and pilot new growth opportunities. S(he) will be responsible to drive business growth at speed & scale and will lead a team of 1 supervisor.

  • Setting MT channel strategic plan that covers all sales fundamentals in terms of (direct/indirect reach - distribution – promotions – activity grids – permanent/secondary POSM).
  • Building MT annual business plan (Sales forecast- Trade Allowance by bucket).
  • Leading/Coaching the MT team towards achieving the company objectives within their respective region and enhance the sales fundamentals KPIs (IMS, Active Accounts, MSL performance and TOP10 penetration).
  • Planning/Tracking MT sales financials across different customers and ensure the distributor teams are compliant to BDF financial standards in budgeting, execution & reporting through reviewing/approving all claims from the distributors versus the approved sales memos/initiatives to ensure there are no deviations.
  • Planning/Tracking the Annual Initiative Master Plan (Promotions- NPDs - Activations- MSL Enhancement- POSM) in collaboration with the S&CM team.
  • Maintain a smooth communication channels with the distributor top management teams & ensure the agreed contractual terms are in place.
  • Leading the S&OP meeting with the distributor teams in collaboration with Supply Chain team on monthly basis to ensure the forecast/supply topics are clearly foreseen/sealed/aligned and targets are met.
  • Building JBP with Key Accounts covers (IMS, NPDs, BDA, visibility, BAs, Openings, MSL) to ensure mutual objectives are shared/agreed and conducting quarterly business review meetings to measure performance versus targets, market share versus competitors in core categories and agree on next actions.
  • Setting an annual incentive scheme to drive sales fundamentals KPIs (IMS - MSL) to motivate teams through P4P.
  • Driving BEST IN CLASS execution in key MT stores in collaboration with S&CM team to uplift store quality in all measures.
  • Holding weekly meetings to oversee sales performance by region versus targets and agree on next actions.
  • Conducting Quarterly meetings with the distributor sales manager to communicate the sales and marketing plans, share the monthly targets and identify the opportunities/challenges.
  • Planning/Driving better stock management quality in distributor/Key Accounts warehouses by reviewing DIH (healthy – NPI) stock levels on monthly basis to bring more efficiency on supply and reduce returns.
  • Analyzing Carrefour sell-out data on monthly basis by category to measure our market share versus competition and share results/next actions.
  • Building team talent management by leading/coaching Pharmacy sales teams to uplift their (business/personal) skills and unlock their growth potential to maximize their performance and engagement through (70:20:10) model.
  • Jointly defining/agreeing with the Pharmacy team their individual development plans and deciding on needed actions to deliver progress in these specific developments areas & constantly follow up through 1:1 session to share feedback.

Your Profile

  • Bachelor’s or Master’s degree with a minimum of 5 years of experience in a similar role, ideally within the FMCG industry
  • Strong foundation in sales fundamentals and commercial understanding
  • Proficient in data analytics with the ability to derive actionable insights
  • Demonstrated leadership capabilities and strong stakeholder management skills
  • Previous experience in S&CM is desirable
  • Excellent communication skills with the ability to influence and collaborate effectively
  • High level of commitment, ownership, and accountability
  • Strong collaboration mindset with a competitive and results-driven approach
  • Ability to manage change effectively in a dynamic environment
  • Entrepreneurial mindset with a proactive and solution-oriented approach

YOUR BENEFITS

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    International Work Environment
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    Flexible Working Hours
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    Attractive Salary
    Simple blue icon of two people giving a high-five, representing teamwork, success, or celebration.
    Buddy and Mentoring
    Simple blue icon of a globe with a location pin, representing global presence or international locations.
    International Work Environment
    Simple blue icon of a person wearing a headset working at a computer inside a house shape, representing remote customer support or home office work.
    Flexible Working Hours
    Simple blue icon of a hand holding a money bag with a currency symbol, representing financial support, funding, or value.
    Attractive Salary
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      Get to know: Maureen

      Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.