Be responsible for financial controlling for NIVEA marketing, digital marketing and integrated in-site & out-site media performance. Detailed daily works incl:

Brand/Category P&L Management

Own the category P&L, including gross margin, marketing investment, and contribution profit; Conduct monthly reporting and analysis of key performance and cost drivers.

Cooperate with brand marketing and digital marketing to coordinate and consolidate the annual budget, quarterly/monthly forecasting and strategic long-term plan.

Identify risk and opportunities within the category performance; Prepare data-driven recommendations to facilitate management decision, including investment allocation, campaign optimization and innovation launch evaluation.

Participate in cross-functional projects aimed at driving brand/category sustainable net sales and profitability growth.

Operational Controlling

Monitor marketing investments forecasting, tracking and reimbursement verification; Review PO and pro-actively communicate with marketing team to monitor actual spending.

Implement robust financial controls to ensure accurate accruals, phasing and compliance.

Secure safe month-end closing with clear commentary on marketing spend variances.

Closely work with Accounting and IT teams to drive effective internal control and efficient finance related processes.

Full-funnel Media Performance Management

Partner with digital marketing and Ecommerce team to plan, analyze and optimize digital media spend across channels (e.g. social exposure, paid search, in-site AIPL, etc.).

Develop and monitor full-funnel media performance metrics (impressions, CPC, CPUV, in-site UV, conversion, etc.) to assess investment effectiveness and efficiency.

Pro-actively provide actionable insights to improve ROI and lead cross-functional alignments within brand and commercial objectives.

Act as a trusted and supportive business partner to marketing, digital and sales teams.