Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Mexico / Ciudad de Mexico
- Company:
- Beiersdorf México SA
- Job Function:
- Marketing / Market Research
Your Tasks
- Deliver strategic expertise, consultancy, inspiration, and output to stakeholders to bring the BDF communication and media expertise to the next level,
- Lead a team of media & marketing professionals (directly & indirectly), in the implementation of best practices,
- Proactively support the brand & category business with tailored marketing strategy & media plans designed to drive key objectives (net sales, market share, profitability & brand equity targets both on master brand level & by category),
- Localize activation strategies through tailored consumer journeys across all touchpoints & funnel stages,
- Ensure implementation of global & regional media guidelines, WOW, Operating Model & the local media KPI’s
- Develop implementation plans within agreed budgets & KPI targets,
- Ensure the best TTL (through the line) media mix, tailored to category, audience & objective to increase overall brand results and deliver those objectives,
- Oversee Precision Marketing (digital) planning & execution, ensuring key elements of PM is embedded in the BDF team & agencies ways of working & campaigns including Ecom initiatives (Full Funnel strategy),
- Manage the media agency contracts & relationships, retainer fees, agency budgets, scope of work and bonuses to maximize cost control and ensure savings & optimal agency performance,
- Oversee the creation of integrated media plans across traditional, digital, social, influencers and emerging platforms.
Your Profile
- +8 years on-hand experience in traditional and digital media planning and execution,
- Experience in managing media agency relationships including negotiations, resource & project management and delivery of scope,
- Experience Build and managing engaging social and influencer campaigns,
- Experience in using measurement tools for data-driven marketing,
- Experience owning and optimizing budget across multiple teams,
- Strong project management skills (e.g., building & rigorously tracking work plan),
- Excellent presentation, communication and negotiation skills in order to communicate technical material to range of audiences, including brands, corporate leadership, technology partners, and agencies.
Additional information
If you have any questions, please contact our recruiter […] every […] between […] and […] am via the telephone number […].
