As Precision Marketing Specialist, your job will be to orchestrate precision marketing activities from ideation to execution, define and monitor measurement approach, check for implementation of digital media best practices, and support transversal enablers for PM transformation acting as a change agent in the organization. Thereby you will need to engage closely with global and regional digital teams, category directors and key external partners (creative and media agencies).

Main Responsibilities:

Orchestrate Precision Marketing Activities

• Lead ideation sessions to ensure that campaign designs are addressing main business challenges and strategical questions.
• Ensure that agencies are following brand safety guidelines, digital execution best practices.
• Lead in-flight optimization meetings playing an active role on KPI monitoring and recommending fixes/adaptations.
• Engage and coach category, precision influencer and ecommerce teams and external agencies on PM principles and ensure framework compliance for digital campaigns.

Define and monitor measurement approach

• Define measurement approach and make sure that data sources for campaign success monitoring are addressing categories business challenges and strategical questions.
• Ensures processes and governance are in place to monitor campaign performance and alerts marketing, media, precision influencer and ecom when necessary (weekly meetings, steering committees, stand-ups, etc.)
• Ensure proper media KPI framework implementation on every stage of consumer journey (including precision influence amplification and full funnel ecommerce integration)

Check for implementation of digital media best practices

• Coordinate campaigns quality assurance process with main stakeholders ensuring that structure is following the planned design.
• Ensure brand safety and digital golden rules implementation.

Support transversal enablers for PM transformation

• Engage and upskill main stakeholders (agencies, category, precision influence and ecommerce leads etc) on PM principles. Identifying main knowledge gaps and building a training program based on it.
• Make sure PM enablers are in place and streamlined in the organization, and act whenever there’s a gap, alerting global and regional teams.
• Responsible for compiling campaign’s results and sharing learnings with broader community (global and regional).