Role Purpose

• Responsible for account strategy development & implementation to achieve profitable business growth and relationship with customers.
• The account strategies need to be in line with shoppers marketing, brand strategies and sales objectives.
• This role will be working closely with shopper & customers marketing and sales department to ensure brand communications and trade execution are maximized in store.

Key Accountabilities
Derive Business Strategy and Objective

• Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies.

Customer Orientated

• Develop and maintain strategic business relationships with customers.
• Negotiate sales with existing customers who are of strategic importance to the organisation.
• Provide ongoing support to high value clients and ensure high quality customer service being delivered.
• Identify customer needs and opportunities by analysing sales gap & develop strategy to minimize or close gap.
• Serves as a liaison between clients and company departments.
• Familiar with outlet’s sales operation in terms of merchandising and ordering process.
• Possess very detailed product knowledge as well as through knowledge of client business.

Leadership (Manage, oversee, guidance, coaching, motivation etc)

• Monitor business to adhere the company's business strategy.

Derive and implement business process

• Leading & Ensure all NPL Listed on timely basis.
• Meeting company Account Receivable objective by maintaining healthy aging level.

Enhance sales activities to ensure cost and process efficiency

• Manage trade budget, A&P, trading term discussion within budget allocated.
• Ensure trade return rate within company’s objective, good market hygiene in the trade with FIFO practices.
• Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basis.

Obtain and alert with competitive knowledge on Market trend, movement and practise

• Keep abreast with latest market trends and development, with sound knowledge of competitors' activities.