Role Purpose
Effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives and strategic roadmap.

Key Accountabilities
Marketing Strategy
•    Develop short term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape

Consumer Understanding
•    Comprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan set by line manager

Media & Communication Plan
•    Execute plan of A&P spend for product’s ATL communication, working together with Media Manager to ensure timeliness

Marketing Launch Plans
•    Develop consumer marketing launch plans for all new product innovations, product re-launches or category thematic P1 campaigns as assigned by line manager, in a timely and accurate manner
•    Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns
•    Key point of contact to manage external agencies/ business partners to meet the campaign deliverables

Market Research
•    Execute and value add to research projects planned in support of line manager

Brand Image & Brand standard
•    Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally

Finance & Budgeting
•    Financial savvy – able to comprehend P&L and seek opportunities to continuously improvement cost efficiency
•    Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews

Team management
•    Self-initiative to own career development plan.
•    Courage & actively give and seek for feedback from line manager and colleagues

Others
•    Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share
•    Demonstrate the highly effective communication within the cross-function (with SCM, CD team, Retail team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved
•    Complete standard monthly reporting templates as required by category assigned in timely and data accurate manner
•    To perform any ad-hoc duties assigned from time to time