Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Colombia / Bogotá
- Company:
- Beiersdorf S.A. (Colombia)
- Job Function:
- Marketing / Market Research
Your Tasks
Role Purpose:
The Brand Manager is responsible for leading and driving the growth of the brand categories and its portfolio, while ensuring the perfect execution of the Marketing Plan, contributing to the company goals.
Main Accountabilities:
Strategy and Category management:
- Lead and deploy Marketing Strategy under one strategy approach for 3 countries.
- Define the annual game plan for owned brand categories under one-single approach
- Lead and deploy all innovation process for the 3 countries under one-single approach
- Implement the brand strategy and ensure that all the marketing activities and communication are aligned
- Develop and provide guidelines for specific marketing processes
- Guarantee excellence execution of marketing plans together with main local stakeholders
- Leads and deploys media plans together with Media Manager ensuring category goals and competitiveness.
- Leads, tracks and deploy all local tasks that involves business tracking and execution.
- Analyzing the brand and current strategy and highlighting areas of weaknesses and threats, opportunities, and strengths as well as competition tracking.
- Identifies new opportunities in the markets
Finance:
- Always seeks for profitable growth and defines a sustainable business model for owned categories.
- Excellent P&L management ensuring the brand profitability
- Analyze/interpret financial statements.
- Draft and manage marketing budget & P&
Leadership & Team work:
- Lead with passion and influence peers by championing the brand internally making sure all elements of the company understand the brand and its goals.
- Developing and sustaining strong working relationships with all stakeholders
- Working closely with different departments and agencies engaging them to achieve the common goals
- Close collaboration and team work with regional/global teams
Your Profile
Knowledge, Skills and Experience:
Education:
- Bachelor’s degree on Business Administration, Industrial Engineer, Marketing Management or similar is required
- Master’s degree will be a plu
Skills:
- Results driven
- Strategic thinking and critical mindset
- Organizational & structured skills
- Process Management
- Proactive & team work
- Excellent understanding of the full marketing mix
- Advanced communication and interpersonal skills
- Advanced English
Experience:
- 6-8 years solid experience in Marketing in FMCG.
- Experience in identifying target audiences and devising campaigns that engage, inform, and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
