Role Purpose

Proactively and consistently drives RGM agenda in Beiersdorf SA business, covering major RGM pillars of Pricing, Promo, Mix in 2025-2026 and potential TTC in end 2026 onwards. Works closely with cross functional teams of Marketing, Finance, Sales to develop pricing, promo and mix strategies that are aligned with market situation, brand requirements and competitive set. Ensures strategy execution by Sales team by providing guidelines, education and all needed support. Works in line with Global sales policy, ensuring compliant ways of working for all relevant areas. Custodian of all External Retail Data from a Sales perspective.

Pricing

• Proactively collects, updates, changes (if needed) pricing strategy,
• Ensures strategic alignment with sales team with regards to changes and updates to pricing stratey,
• Tracks and monitors pricing strategy execution with Pricing tracking reports (build and supported by RGM team) to spot any opportunities or highlight risks,
• Actively participates in Price increase preparation and impact analysis, driving RGM approach,
• Builds up RGM mindset in overall organization through training programs, educational sessions, regular interactions with cross functional teams

Promotions

• Builds up Promo strategy for all categories, channels and customers to ensure delivery of key company priorities,
• Builds up and supports Promo management tool, Builds, maintains and supports local Promo Management Tool (that aligns to Regional requirements and Global Sales Policy)
• Proactively reviews market / competitors / execution of strategy to identify opportunities and convert them into actionable insights and recommendations driving business and category strategic objectives.
• Ensures fully compliant way of working with Price promotions vs Global and Regional guidelines, as well as Country Sales policy and country regulations,

Mix

• Conducts Mix exercise 2 times a year
• Shares insights with x-functional team (Sales, Finance, Marketing)
• Builds up action plan together with x-functional team to improve business financial KPIs
• Tracks delivery of action plan, Reports accordingly to Region and SA management team on progress, opportunities, risks, etc

Business Planning, Budgeting & Forecasting

• Support the sales leadership in development and delivery against Sales Plans, Budgets, Forecasts by recommending and evaluating adjustments to Pricing and Promotion plans,
• Challenge KAM Team on changes to Trading Terms i.e. co-op slots and brand focus.
• Provides inputs into ABP, Fast start and any Forecast discussions based on briefing from manager

External Data and other topics

• Custodian of all External Retail Data from Sales perspective i.e. Nielsen, DunHumby, Data Orbis, Ask D, BMI
• Provides quarterly update to the Exec and Sales Team on effectiveness of market pricing and promotions, using both sell-in and sell-out data, making recommendations on changes that should be implemented. Pro-actively report issues and provide insights and opportunities.