Execute the local marketing plans and support the Senior Brand Manager in defining the strategy of the NIVEA Face & Lip category based on the international portfolio. The key objective is to ensure to meet the set objectives in market shares, sales and profitability.

Your tasks:

• Daily Management of the product categories: define and implement successful launches and relaunches, including analysis, follow-up of supply chain data, forecasting, follow-up of activation plans and the core product portfolio
• Support the Senior Brand Manager in business steering:
  • Understand challenges and opportunities for your categories and provide clear recommendations
  • Generate local insights to develop impactful and efficient action plans and identify business opportunities to reinforce your categories in Belgium
  • Conduct market analysis & performance tracking: analyze sell-in and sell-out results, follow up competition activities (media, innovations, activities) and landscape, monitor market evolution in terms of product and habits/trend
• Work together with the Senior Brand Manager to define and implement the local marketing strategy and plans based on the marketing mix levers and apply in the best way possible international guidelines & strategies to the local market situation
• Implement and execute marketing and media campaigns defined together with the Senior Brand Manager
• Own the non-working marketing budget of your categories
• Engage and motivate key stakeholders to maximize your category performance
• Act as the primary day-to-day contact for the intern, delegating tasks, ensuring proper follow-up, and providing guidance and challenge to support learning and performance
• Inspire the team with the latest technology/developments in marketing and media to be the best and leading skin care company in the world
• Work closely together with the BNL Marketing team and challenge & help each other