Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Germany / Hamburg
- Company:
- Beiersdorf AG
- Job Function:
- Marketing / Market Research
Your Tasks
Media Efficiency & Commercial Mix Modelling (CMM)
- Support, further develop and implement the CMM program for the EUNA region (e.g., data onboarding, first point of contact for countries and internal stakeholders).
- Consolidate CMM results, derive overarching insights, ensure broad distribution of learnings, and advise teams based on the findings.
- Design, develop and roll out media reporting (dashboards) aligned with the Beiersdorf media KPI framework to measure media effectiveness.
- Standardize media and digital reporting as well as the underlying data infrastructure to enable data‑driven campaign optimisation in close collaboration with the media team.
- Ensure and continuously monitor a high level of data quality.
Reporting & Insights
- Analyse and connect market research, consumer and media data to identify behavioural patterns, category usage dynamics and target-group opportunities using advanced data science methods.
- Develop business review presentations for the region in close collaboration with the EUNA marketing team.
- Translate analytical results into clear action recommendations tailored to the respective audience.
- Conduct trend analysis and stay up to date with industry developments to improve the quality and relevance of insights.
- Act as analytical business partner for the regional marketing and media teams, e.g., by contributing to quarterly communication reviews with actionable insights.
Your Profile
- 5+ years of experience in media data, media analytics or a related field, with strong expertise in digital media, performance measurement, reporting and web analytics.
- Experience in building, managing and maintaining internal and external partnerships; comfortable working in matrixed organisations.
- Strategic and entrepreneurial mindset with a proactive, growth-oriented attitude.
- High executional drive: able to translate data and media strategies into concepts, roadmaps and operational plans; reliably delivers on time and in full.
- Excellent analytical skills with the ability to create clarity in complex environments and translate complexity into stakeholder‑appropriate insights and narratives.
- Strong communication and presentation skills with the ability to synthesise insights and influence stakeholders effectively.
- Analytical, data‑driven and hands‑on working style with strong conceptual and practical abilities.
- Experience with media, market or consumer panels (e.g., Nielsen, GfK, Kantar) and media platform data is a plus.
- Exposure to data engineering or integration topics; experience with dashboards, visualisations or predictive modelling is a plus.
- Proactive, agile and learner‑oriented mindset with curiosity for new methodologies and future‑focused solutions.
- Fluent in English.
