CARE CHANGES EVERYTHING.

BEYOND BORDERS – Brand Management & Digital Marketing

Do you love our brands and products as much as we do? Are you passionate about digital transformation and want to combine the latest technologies with your creative ideas?

As a trainee in Brand Management & Digital Marketing, you’ll use your instinct for our consumers to create fascinating campaign ideas along the customer journey – activating our brands online and inspiring people around the world.

Together with you, we want to drive the digitalization of our brands and business and respond quickly to changes in consumer behavior. If you’re eager to take on challenges and continuously inspire consumers, you’re in the right place.

Exciting areas await you – from local, regional, and global Brand Management to local and global Digital Marketing. You’ll choose your placements at our Hamburg headquarters and a six-month international assignment, customizing your trainee journey.

Integrated into our international trainee network, you’ll benefit from cross-functional projects, training, and mentoring – preparing you for an international leadership career at Beiersdorf.

 

Entrance Beiersdorf
Beiersdorf Trainee Program I BEYOND BORDERS

Currently the application phase is closed.

Please register for a job alert and you will be automatically informed as soon as a new vacancy is posted.

Halfway through the Beyond Borders program, I can confidently say this is the most exciting professional adventure I’ve ever had! So far, I’ve worked in two teams under NIVEA, seeing it all! From conceiving future products, executing global communication campaigns to setting up local activations. It’s a mix of strategy, creativity, and hands-on learning within the most inspiring teams. Now, onto my next step: the international chapter of this journey!

Alejandra - BEYOND BORDERS Trainee Brand Management & Digital Marketing

”

Steps of the Brand Management & Digital Marketing trainee program

  • BEYOND BORDERS – Marketing & Sales

    By using this feature, you agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. USA). It is possible that authorities may access the data without legal remedies. You can withdraw your consent at any time with future effect. Further info: Privacy Policy

    Step #1 Local Business Unit (4 months)

    As a Brand Management & Digital Marketing trainee, your first step will be to gain experience in our German business unit. In Brand Management and Digital Marketing, you will work on topics such as market analyses, product launches, product development, and pricing.

  • BEYOND BORDERS – Marketing & Sales

    By using this feature, you agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. USA). It is possible that authorities may access the data without legal remedies. You can withdraw your consent at any time with future effect. Further info: Privacy Policy

    Step #2 Global Business Unit (4 months)

    In the second phase, you will learn more about one of the strategic departments at our corporate headquarters (such as regional or global marketing). You will experience how we manage our brands, develop products and conceptualize and implement appropriate marketing strategies. In these internationally active teams, you will work closely with our subsidiaries around the world, with agencies, our Research & Development, Packaging Development and other important interfaces within the company.d partners.

  • BEYOND BORDERS – Marketing & Sales

    By using this feature, you agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. USA). It is possible that authorities may access the data without legal remedies. You can withdraw your consent at any time with future effect. Further info: Privacy Policy

    Step #3 International posting (6 months)

    During your international assignment as a trainee in Brand Management & Digital Marketing, you will get to know another market and new aspects of our business in one of our subsidiaries. While working in local (digital) marketing, you will gain a sharper awareness of cultural differences – an important skill for the next generation of managers in our globally active company with a strong consumer focus.bal and customer-oriented company such as Beiersdorf.

  • BEYOND BORDERS – Marketing & Sales

    By using this feature, you agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. USA). It is possible that authorities may access the data without legal remedies. You can withdraw your consent at any time with future effect. Further info: Privacy Policy

    Step #4 Cross-functional assignment (4 months)

    In the fourth and final step, you will literally go BEYOND BORDERS: Depending on your personal interests, you can expand your knowledge in a completely different area. For example, dive into Corporate Development, where you’ll work directly for the Executive Board. You could also work in market research, sustainability or innovation management, for example.s such as Global Market Intelligence and Innovation.

    Are you ready for our trainee program in Brand Management & Digital Marketing?

    We are looking for:

    • University degree (Bachelor/Master) in Business Administration or Economics, ideally with a major in the area of Marketing or Digital Marketing
    • Min. 6 months of practical experience
    • Min. 6 months of experience abroad
    • Fluency in English
    • Quick thinker with an entrepreneurial & international mindset
    • Strong analytical and problem-solving skills paired with pragmatism
    • Convincing, integer, flexible and resilient personality
    • Compelling communicator

    Related Links