Marketing & Sales Departments & Teams Man and a woman

BEYOND BORDERS – Brand Management & Digital Marketing

Do you care about our brands and products as much as we do? And are you passionate about digital transformation?

With your strong consumer orientation you can continue to strengthen our market share and increase our profits nationally and internationally. With your ideas and digital expertise, we can continue to drive forward the digital transformation of our business.

If you have the confidence to take on challenges and contribute your thoughts, you are the right fit for us. Various facets of our Brand Management and Digital Marketing departments in Headquarters are awaiting you – be it local, regional and global Brand Management Marketing and local and global Digital Marketing. You design your own trainee program and choose departments according to your interests – also your step abroad in one of our 160 affiliates. Apart from that, you are part of an international trainee network working together on cross-functional projects and being supported by development measures such as trainings and mentoring. This way, you are prepared for an international management career at Beiersdorf!

Malgorzata Mikulka, Graduate Trainee

REGISTER NOW FOR THE BEYOND BORDERS GRADUATE TRAINEE PROGRAM IN BRAND MANAGEMENT & DIGITAL MARKETING

Currently the application phase is closed. Please register in our job board for a job agent and you will be automatically informed as soon as a new vacancy is posted.

REGISTER NOW

Are you ready for our trainee program?

We are looking for:

  • Graduates in Business administration or Economics, ideally with a major in the area of Marketing/Digital Marketing and an outstanding GPA
  • Min. 6 months of practical experience through appropriate internships
  • Min. 6 months of experience abroad gained within your studies or internships
  • Fluency in English, basic knowledge of German is recommendable


  • Strong analytical skillset
  • Social & intercultural skills enabling you to work in a multicultural environment
  • Enthusiasm for brands and consumer goods
  • Ambition for an international career
  • Desire to take over managerial responsibilities

Steps of the BEYOND BORDERS Brand Management & Digital Marketing trainee program

  • BEYOND BORDERS – Marketing & Sales

    By using this feature, you agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. USA). It is possible that authorities may access the data. You can withdraw your consent at any time with future effect. Further info: Privacy Policy

    Local Business Unit (4 months)

    For your first step you will gain operational experience in one of our local departments. You could begin in (digital) Marketing, where you’ll dive into topics such as market analysis and product (re)launches as well as product development and pricing.

  • BEYOND BORDERS – Marketing & Sales

    By using this feature, you agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. USA). It is possible that authorities may access the data. You can withdraw your consent at any time with future effect. Further info: Privacy Policy

    Global Business Unit (4 months)

    Step two will see you working in one of the strategic departments at our Headquarters in Hamburg. There you will get to know how we develop international brands, products and marketing strategies. In our global departments, such as Global or Reginal (digital) Marketing, you will work closely with our affiliates and other intermediaries such as agencies, R&D and packaging development. This will strengthen your skills in dealing with different suppliers and partners.

  • BEYOND BORDERS – Marketing & Sales

    By using this feature, you agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. USA). It is possible that authorities may access the data. You can withdraw your consent at any time with future effect. Further info: Privacy Policy

    International posting (6 months)

    While bringing your experience to our teams abroad, you will gain new perspectives on our business from a local point of view. Working in local (digital) Marketing will sharpen your awareness of cultural differences – an essential skill for leading people in a global and customer-oriented company such as Beiersdorf.

  • BEYOND BORDERS – Marketing & Sales

    By using this feature, you agree that the data may also be transferred to third countries outside the European Economic Area without an adequate level of data protection (esp. USA). It is possible that authorities may access the data. You can withdraw your consent at any time with future effect. Further info: Privacy Policy

    Cross-functional assignment (4 months)

    This final step is when you literally go beyond borders, rounding up your business understanding by getting to know other departments that interest you such as corporate development where you’ll work closely with our board members. Other options include departments such as Global Market Intelligence and Innovation.

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