The iconic NIVEA brand – including Labello – continued to outperform the market with tremendous broad-based growth of 17.5%: All regions achieved double-digit growth, as did both the Personal and Skin Care categories and all main sub-categories. A strong driver especially in the third quarter was the exceptional performance of the NIVEA Luminous series in the Face Care category. This broad-based success was also reflected at the regional level, with all regions delivering double-digit growth.
The Derma brands Eucerin and Aquaphor again delivered an outstanding performance with organic sales growth of 24.8% in the first nine months of 2023. This remarkable development was powered by the global success of the Sun Care product range, the continued strong growth of the e-commerce business, and the stellar performance of the Derma portfolio in Latin America. Multiple product launches, many of them featuring the hero ingredient Thiamidol, contributed significantly to the overall growth and helped to strengthen Beiersdorf’s leading positions in the respective markets.
La Prairie, Beiersdorf’s luxury brand, saw its sales decline by 15.8% in the first three quarters. As previously reported, the decline was mainly due to the continued negative influence of the “daigou” business on the Chinese and Korean travel retail market and a subsequent decision to actively destock and strongly reduce inventory at the retailers. This proactive approach allows Beiersdorf to start 2024 from a healthy base to further achieve growth throughout the year. Adding to this encouraging outlook for 2024 is the strong growth acceleration being seen in other travel retail markets such as Japan, Hong Kong, and Europe, as well as local market growth in the rest of Asia, particularly in the third quarter.
The Healthcare business, which mainly comprises the plaster business of Hansaplast and Elastoplast, recorded organic sales growth of 4.3% against a strong prior-year performance. The consistent implementation of brand innovations, such as specifically large sized plasters for post-operative wound care, helped to increase market share and drove sales growth in all key markets, including Germany, Australia, and Indonesia.