The blue tins begin their journey in Hamburg, where Beiersdorf’s production site manufactures the iconic packaging. From there, the tins are shipped to markets around the world and filled locally with NIVEA Creme – a process that blends heritage with global reach. In 2024, each second more than four blue tins were sold around the world, both online and offline. “The global popularity of the blue tin underlines NIVEA’s relevance as the world’s No. 1 skin care brand,” Grita Loebsack adds. “In more than 170 countries, NIVEA Creme is part of people’s everyday routine – caring for skin on all body parts. An affordable icon that combines trusted skin expertise with an excellent value-for-money proposition. In short: NIVEA is for skin.”
What was once a small luxury has become a trusted everyday essential: Back in 1925, a 150-ml tin of NIVEA Creme cost around 1.20 Reichsmark – nearly two percent of an average monthly income. Adjusted for purchasing power, that would equal approximately 75 to 80 euros nowadays. The blue tin, once a symbol of aspiration, is now part of the daily lives of millions around the globe.
Today, the design continues to shape NIVEA’s visual identity. The recently refreshed design language features circular elements as a nod to the iconic tin – a subtle sign of the product’s emotional resonance and its enduring presence across the entire portfolio. Looking ahead, the blue tin will remain a symbol of responsible skin care. Beiersdorf continuously invests in sustainable packaging solutions and resource-saving production processes – aiming to harmonize iconic design with ecological responsibility. A good example: Since 2024, each blue tin contains at least 80% recycled aluminum, significantly reducing its carbon footprint.