Hamburg, December 11, 2025 – Beiersdorf announces the introduction of its leading dermatological skin care brand Eucerin to the Japanese market. This strategic move strengthens Beiersdorf’s presence in one of the world’s most sophisticated skin care markets and underscores its ambition to deliver outstanding skin care solutions to consumers all over the world.
Vincent Warnery, CEO of Beiersdorf, says “Bringing Eucerin to Japan is a significant milestone for Beiersdorf. Japan is a market that values quality, efficacy, and innovation, and Eucerin embodies all of these. By entering one of the world’s most sophisticated skin care markets, we are unlocking significant white space opportunities and reinforcing our ambition to lead globally through innovation and dermatological expertise.”
Burcu Andreae-Nehlsen, President Derma & Health Care at Beiersdorf adds “Eucerin stands for the life-changing power of dermatological skin care. Introducing the brand to the Japanese market demonstrates our commitment to science-backed skin care that make a real difference and our ambition to drive new opportunities for our Derma business.”
Japan is the world’s third-largest cosmetics market, renowned for its high standards of quality, innovation, and consumer expectations. Entering this market with Eucerin reflects Beiersdorf’s commitment to delivering science-based skin care solutions and expanding its Derma business footprint in strategic regions. For Japan, NIVEA-Kao developed the premium Eucerin HARI FILLER anti-aging care series, tailored to local needs. At its core is Bakuchiol EX, featuring 99% pure bakuchiol, a highly pure active ingredient extracted from plant seeds that originated in Asia. It is renowned for its ability to stimulate the cell activity of skin cells and is very well tolerated and suitable for all skin types. The packaging incorporates recycled plastics and is refill-ready, aligning with Japanese market habits and sustainability expectations. The formula combines dermatological science with the refined sensorial experience Japanese consumers value.
About Eucerin
Eucerin is one of the world’s most trusted dermatological skin care brands, available in over 80 countries and backed by more than 100 years of scientific research. With a heritage rooted in dermatology, Eucerin combines advanced formulations with proven efficacy to address real skin concerns and improve quality of life. Its purpose is clear: to deliver science-based care that transforms skin health globally.
The launch of Eucerin in Japan is a bold step forward in Beiersdorf’s Win With Care strategy, which focuses on undisputed authority in skin care and consumer-facing omnipresence.
About NIVEA-Kao. LTD
NIVEA-Kao Co., Ltd. is an affiliate of Beiersdorf AG and was established in 1971 as a joint venture between Beiersdorf AG of Germany and Kao Corporation of Japan. NIVEA-Kao manufactures and distributes NIVEA, 8x4 (Eight Four) and Atrix products in Japan. Consumer research on skin care habits, skin type and product needs are carried out in Japan, and product development takes into account various factors such as preferences, culture and habits of the Japanese people.
