September 9, 2022 – Real Madrid excels at playing football on the
highest level while NIVEA MEN shines as the expert for men’s skin and its care.
The two are world champions in their specialties and beloved by their fans. Both
can look back on a long history of continuously breaking new ground to be No. 1
in the world. The brands kicked off their global collaboration in 2017 after
four years of successful partnership in selected countries. They share the same
values and complement each other perfectly, which are excellent conditions for
another contract extension: NIVEA MEN, Beiersdorf’s global No. 1 brand that recently
celebrated its 100th anniversary, and Real Madrid, rated “Best Club of the 20th Century” by
FIFA, will continue their partnership for another three seasons through 2025.
During this time, NIVEA MEN will remain the global partner of “Los Blancos” in
more than 70 countries.
“I am incredibly pleased that we are continuing our
successful partnership with Real Madrid,” says Oswald Barckhahn, Member of the
Executive Board at Beiersdorf, responsible for Europe, USA / Canada. “Globally,
55% of men are football enthusiasts and it is the most popular sport in many of
our key markets. For NIVEA MEN, the partnership offers a unique opportunity to energetically
and emotionally reach our target group with our grooming and skin care