The core brand NIVEA – including Labello – grew organically by 18% year-on-year in the first quarter. Growth was led by the sun care, lip care, and deodorants categories. In addition, double-digit sales increases were also seen in face care. This growth was underpinned by price increases and a positive volume contribution for the entire portfolio. NIVEA recorded double-digit growth in all key markets.
The Derma brands Eucerin and Aquaphor performed extremely well with organic sales growth of 26.9%. Demand remains consistently high in the key US market. In Latin America, the sun care business was a significant growth driver in the first quarter. The Derma business also recorded strong sales growth in Europe, gaining market share in all categories.
La Prairie, Beiersdorf’s luxury brand, saw its sales fall by 12% in the first quarter. This was due to challenging market conditions in China caused by the changes in Covid policies, which significantly impacted the otherwise strong travel retail business. Retail sales in China have, however, recovered significantly since February, starting with sales in brick-and-mortar retail and recently also in travel retail.
The Healthcare business, which largely comprises the plaster business of Hansaplast and Elastoplast, posted organic sales growth of 7.6%. This growth, which was generated in all key markets, was due to the strong and consistent implementation of brand innovations, including sustainable plasters in the wound care business.