About Beiersdorf
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all
Role Purpose:
The Commercial Manager leads the 360-degree marketing strategy, ensures excellence in Detailing Operation and is responsible of the roll out and alignment of the regional/global Eucerin strategy to the entire local organization
Main Accountabilities
1.Strategy and business planning
- Define and execute Eucerin plans aligned with regional and global strategic priorities.
- Align the 360 strategy between different touch points.
- Define together with Digital & Media team the precision marketing and precision influencers strategies together with a sufficiency investment model to reach the right consumer targets under the full funnel approach.
- Align the main initiatives to Medical Management strategy (Promotional Grid, Congresses, KOLs and DOLs).
- Ensure the right detailing operation, building best detailing team focusing in the heavy prescriber calls (Segmentation, Targeting, frequency & KPIs).
- Roll out the brand plan to S&CM and Sales team ensuring the right visibility and exhibition aligned to brand and category positioning, supporting by the right professional advise at POS.
- Monitoring the brands performance (net sales, market share, prescriptions share, etc.) and brand development against sales/ profit forecast and budgets.
- Support of regional innovation projects and providing local consumer insights / needs into the process.
- Identify market challenges & opportunities to win in local markets leveraging expertise within the region.
- Develop price strategy, ensuring sustainability of high value price proposition.
- Communicate and collaborate with key stakeholders to ensure their full understanding of defined marketing strategies and ensure the excellence implementation.
2.Finance
- Ensure achievement of key financial KPIs
- P&L’s responsibility
- Budgeting & Resource management
3.Leadership
- Lead team to organize integrated communication approach to develop and deliver consistent message across all local, regional and global teams.
- Guiding, motivating and developing the subordinated staff
The ideal candidate will possess
1.Education
- University / higher education degree
2.Skills
- Commercial & strategic thinking
- Consumer focus
- Relationship building
- Analytical
3.Experience
- At least 5 years of significant Marketing & Sales management experience in Dermo-cosmetic or Pharmaceutical companies managing OTC or OTX products.
- People management & development
