Role Purpose

This role will require the capability to effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, exploring future category opportunities and integrated marketing communication activation which aligned with total company growth objectives and strategic roadmap

Key Accountabilities

Strategic Marketing & Consumer Insights

• Ability to take initiative to identify key opportunities and gaps via analysis of the competitive landscape, identify competitive and unique potential insight by deriving short-term and long-term growth strategies

Marketing Launch, Media & Comm Plans

• Close working relationship with Media Manager on developing and execution of A&P spending on products' ATL communications
• Develop consumer marketing launch plans for all new product innovations, product re or category thematic campaigns
• Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns
• Key point of contact to manage external agencies/ business partners to meet the campaign deliverables

Brand Image & Brand Standards

• Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally

Budgeting & Financial Forecast

• Ability to comprehend P&L and seek opportunities to continuously improve cost efficiency
• Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews
• Responsible in providing accurate forecast on active selling SKUs by working closely with Commercial and Supply Chain team

Team Management

• Inspiring, motivate, coaching, develop cross functional team to deliver business objective
• Self-initiative to own career development plan
• Courage & actively give and seek for feedback from line manager and colleagues

Others

• Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share
• Demonstrate high effective communication within the cross-function (with SCM, CD team, Retail team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved
• Complete standard monthly reporting templates and analysis as required by category assigned in timely and data accurate manner
• Shall be responsible for safe-keeping and updating the products artworks (hardcopy & softcopy)
• To perform any ad-hoc duties assigned from time to time