CARE CHANGES EVERYTHING.

EC KA Specialist-Tmall

Job Details

Contract Type:
Limited, 3 Years / Full-Time
Country / City:
China / Shanghai
Company:
NIVEA (Shanghai) Company
Job Function:
Sales

Your Tasks

此岗位职责 :

  1. 品类生意管理:全面负责天猫旗舰店男士类目的销售业绩,拆解品类生意的渠道组成,制定男士品类运营策略&规划,对男士品类GMV、费用等核心指标负责。
  2. 进销存管理:基于历史数据及销售预测,制定月度货品计划,与供应链团队协同,提出备货或调拨建议,确保旗舰店品类库存安全。
  3. 资源整合与承接:承接MKT站外资源,同时争取平台活动资源置换与营销支持
  4. 淘宝客渠道运营:拓展并维护优质淘客资源,建立长期合作关系,定期复盘淘客推广效果并持续优化。
  5. CRM 会员体系运营:负责妮维雅天猫旗舰店店铺会员体系的运营,策划会员营销活动,并利用CRM营销工具,通过人群分析,进行个性化的短信、专属客服触达,提升店铺会员留存。

主要 KPI:

  1. 天猫旗舰店GMV达成
  2. 天猫旗舰店费用&费比达成

Your Profile

任职要求:

  1. 本科及以上学历,拥有天猫平台运营经验者优先考虑
  2. 具备较强数据敏感度和生意分析能力
  3. 具备良好的沟通协调能力和资源整合能力,乐于学习新知识,能承受快节奏的工作压力

YOUR BENEFITS

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    International Work Environment
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    Flexible Working Hours
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    Attractive Salary
    Simple blue icon of two people giving a high-five, representing teamwork, success, or celebration.
    Buddy and Mentoring
    Simple blue icon of a globe with a location pin, representing global presence or international locations.
    International Work Environment
    Simple blue icon of a person wearing a headset working at a computer inside a house shape, representing remote customer support or home office work.
    Flexible Working Hours
    Simple blue icon of a hand holding a money bag with a currency symbol, representing financial support, funding, or value.
    Attractive Salary
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      Get to know: Maureen

      Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.