The Head Modern Trade, Cash & Carry and Alternate Channels is responsible for managing the three organized trade verticals comprising of Modern Trade vertical, Cash & Carry vertical & Alternate Channels vertical and ensure planning and implementation of actions plans to reach annual sales targets. These three channels mentioned above will henceforth be called as organized trade in the documents.

Responsibility -

1) Action Planning and Implementation

• To service, develop and manage a sales team and portfolio of accounts in line with the Brand / sales strategy
• Build a strong partnership and strong collaboratively working relationships with chains, conduct JBP with main clients on annual basis
• Manage accounts sales growth and profitability in line with company objectives
• Create and implement an annual business plan taking into account all levers of growth: commercial agreements, marketing actions, merchandising and retail opportunities, profitability, terms of  trade, securing high voltage visibilities with help of S&CM
• Monitor the accounts’ performance against business plan and develop alternative strategies when needed
• Communicate critical business information to the appropriate internal contacts for further action
• Develop and manage the sales team including the merchandisers and to motivate them and ensure that NIVEA’s in-store execution is of gold standard
• Ensure development of expertise and know-how and support organization changes
• Work closely with S&CM & Marketing to define Beauty advisors focus BGR on an ongoing basis.
• Completion of all administration account and internal completed on time and 100% accurately
• Plan, negotiate, and finalize the annual promotional calendar / activation

2) Relationship Management

3) Conduct regular trade visits.