Orchestrate Precision Marketing Activities:
• Lead ideation sessions to ensure that campaign designs are addressing main business challenges and strategical questions.
• Ensure that agencies are following brand safety guidelines, digital execution best practices.
• Lead in-flight optimization meetings playing an active role on KPI monitoring and recommending fixes/adaptations.
• Engage and coach category teams and external agencies on PM principles and ensure framework compliance for digital campaigns.

Define and monitor measurement approach:
• Define measurement approach and make sure that data sources for campaign success monitoring are addressing categories business challenges and strategical questions.
• Ensures processes and governance are in place to monitor campaign performance and alerts marketing and media when necessary (weekly meetings, steering committees, stand-ups, etc.)
• Ensure proper media KPI framework implementation on every stage of consumer journey.

Check for implementation of digital media best practices:
• Coordinate campaigns quality assurance process with main stakeholders ensuring that structure is following the planned design.
• Ensure brand safety and digital golden rules implementation.

Support transversal enablers for PM transformation:
• Engage and upskill main stakeholders (agencies, category leads, etc) on PM principles. Identifying main knowledge gaps and building a training program based on it.
• Make sure PM enablers are in place and streamlined in the organization, and act whenever there’s a gap, alerting global and regional teams.
• Responsible for compiling campaign’s final results and sharing learnings with broader community (global and regional).