Leadership

• Communicate and collaborate with key stakeholders to ensure their full understanding of in-market performance and ensure the excellence of implementation in the market.
• As the head of the respective subbrand(s), take an active and leading role within the cross-functional team, ensuring effective operational running of the respective subbrand(s) & maximising its growth.
• As part of the Senior Leadership Team within the Marketing function, take an active role in developing and shaping the marketing team and team structure, as well as improving the overall engagement of the marketing team.
• Guide, support, motivate and develop direct reports, embedded in the Beiersdorf core values.  Support team with key business cases to gain support and approval from internal stakeholders.

Strategy & Product Development

• Develop annual Marketing & Communication Plan (incl. cascading down into annual S&CM/sales plan) and with the Executive Team.
• Identify market challenges, opportunities, right segment focus and product portfolio
• Deploy defined assortment strategy and partner with the Regional team to deploy a strong pipeline, according to top down targets.
• Recommend sound pricing strategy and on an on-going basis track its execution & recommend pricing adjustments with the Price and promo team

Communication Development & Digital

• Execute integrated, industry leading 360 communication campaigns in line with key campaign objectives, delivering consistent & cut-through brand message across all channels.
• Take an active part of the digital transformation within the organization specifically with respect to precision marketing and e-commerce,
• Take the lead on a various of strategic digital initiatives in line with our digital transformation journey for the marketing function

Financial Management

• Input into allocation of budget across brands and campaigns to maximize overall budget, and ensure budget is spent as planned at ABP and each forecast.
• Manage finance partner for budget clarity.  Request additional budget as required at each forecast.
• Responsible for the delivery of business cases to global, regional and internal stakeholders

Sales & Operation Planning

• Develop accurate forecasts together with the S&CM and Demand teams; responsible for annual forecast of the respective subbrand(s).   Lead discussions around brand forecasts in monthly Exec S&OP meetings.  Ensure forecast shape matches strategy and key events are accounted for eg PI.
• Support Brand Team with NPD forecasting accuracy, by monitoring key inputs across departments and checking assumptions are accurate.
• Approve Sales briefing and ensure all priorities are understood cross functionally and planned in accordingly

Budgeting, resource management & analytics

• Ensure 100% accurate delivery against marketing budget targets (total MB as well as key MB KPI’s)
• Ensure necessary resources are planned and in place for smooth execution of projects
• Define success metrics, analyze campaign results and report to region for adjustments
• Track progress and optimize launch execution and manage complexity and SKU efficiency for operational excellence
• Continuous in-depth tracking of in-market performance of the respective subbrand(s) & recommendation of of actions based on data findings
• 100% commitment to help move the organisation to a data-driven organisation