GTM Strategy (20%)

• Build annual business strategy by channel based on shopper, retailer, and marketing insights.
• Develop assortment, pricing, promotion, and in‑store visibility plans.

S&OP / P&L Management (20%)

• Oversee demand and budget planning to align with business targets.
• Identify risks and opportunities, and propose actionable solutions.

Promotion Plan & Execution (15%)

• Build, implement, and manage retail marketing programs / promotion plans.
• Conduct timely program performance reviews to generate insights and drive actions from key stakeholders.

Store Management (15%)

• Manage stores to ensure correct implementation of retail programs and sales growth.
• Develop Pack / POSM materials to support consumer communication and product pickup.

Sales Analysis (15%)

• Analyze offtake by channel, integrate retail trends and external market data to strengthen category strategy.
• Improve sales forecast accuracy through enhanced analysis.

Stakeholder Management (15%)

• Manage agency collaboration and maintain strong working relationships.
• Understand brand direction and translate it effectively to internal and external stakeholders.