Job Details
- Contract Type:
- Unlimited / Full-Time
- Job Grade (max. achievable):
- MG5
- Country / City:
- Germany / Hamburg
- Company:
- Beiersdorf AG
- Job Function:
- Marketing / Market Research
Your Tasks
This role goes beyond brand management . We're looking for someone whose heart beats for innovation, breakthrough ideas, and powerful active ingredients that push our products and our purpose forward. Someone who sees possibilities where others see limits. Someone who gets energized by discovery, experimentation, and the thrill of bringing something truly new to life. As Brand Manager, on top of your IIM projects, you will be the catalyst inside our team — connecting science with creativity, insights with imagination, and strategy with bold action.
You’ll play a central role in crafting concepts, elevating product performance, and inspiring the next generation of innovation across our portfolio.
Reporting directly to the Associate Director, you will lead high-impact innovation projects, manage the core portfolio, and support data-driven decision-making across global markets. This role requires close collaboration with cross-functional teams including R&D, Market Research, Medical, Early Innovation Team and Regional Marketing.
Your Responsibilities:
Leading our core franchise Hyaluron-Filler 3X Effect and running IIM projects including RL & L accordingly following the pipeline
Lead Anti-Age Innovation Pipeline with a true passion of innovation together with Associate Director
Full commitment to own and drive Eucerin Anti Age`s most ambitious innovation project to date—requiring exceptional stakeholder management, strong project leadership, strategic clarity, meticulous attention to detail, and the ability to deliver under tight and often shifting timelines
Foster ongoing collaboration with strategic regions and countries , offering hands-on support and ensuring structured follow-up
Work closely and cross-functionally with teams including Claims, Finance, Legal, Medical, Digital, and CMI to drive projects forward
Support the Associate Director in developing in-depth business analyses , identifying trends, white spaces, and strategic action points
Continuously monitor consumer behavior, dermatological trends , and competitive landscape to inform brand strategy
Collaborate closely with Medical Management and the Global Content Manager to ensure alignment and integration of brand messaging
Collect and analyze international market data (consumer insights, digital performance, competitor tracking, sell-out figures) and translate findings into actionable recommendations in close cooperation with the CMI team
Drive a consumer-centric, data-driven approach to brand growth, grounded in deep category insights and market trends
Develop and articulate a clear brand vision, strategy, and multi-year growth roadmap for the Sun category
Your Profile
Strong experience in the Dermocosmetic or Beauty/Skincare industry preferred
A true passion for innovation — you naturally explore new ideas, ingredients, technologies, and consumer trends.
Strong understanding of active ingredients and how they can drive product performance and differentiation.
Minimum 7 years of experience in Innovation Brand Management and Marketing, ideally in regional or global roles
Hands-on, proactive mindset with a can-do attitude and high learning agility. Essentially, “rolling up your sleeves” and going deep into the details and hard work
Strategic and visionary thinker with the ability to translate ideas into actionable brand plans
Comfortable challenging the status quo and driving change with confidence and clarity
Strong analytical acumen combined with pragmatism and business instinct
Able to collaborate and influence across functions, cultures, and seniority levels
Passionate about skincare and committed to pushing boundaries for brand excellence
Fluent in English (spoken and written) ; additional languages are a plus
Your Skills:
Resilient and Driven – Thrive under pressure with high stamina and unwavering determination; tackle challenges head-on with a growth mindset and a solutions-oriented approach
Consumer-Centric to the Core – Passionate about deeply understanding the consumer journey; naturally curious, empathetic, and data-informed in shaping brand and business decisions that resonate with target audiences
Design Crafting Excellence – Strong eye for design and brand aesthetics; skilled at translating strategic ideas into visually compelling assets that are consistent, engaging, and on-brand. Collaborates closely with creatives to ensure every execution is both beautiful and purposeful
Passion for the Marketing Mix – Passionate about crafting and optimizing holistic go-to-market strategies that deliver brand impact and commercial results. Balances creativity with discipline to drive integrated execution across the full mix
Flawless Execution – Obsess over the details and deliver with precision; uphold a high bar for quality, consistency, and operational excellence across every touchpoint
Conceptual and Creative Thinker – Blend insight and imagination to build compelling brand stories and innovative marketing concepts that cut through the noise
Persuasive Communicator & Trusted Influencer – Build strong, collaborative relationships with stakeholders at all levels; communicate with clarity, conviction, and empathy to drive alignment and action
Data-Savvy & Insight-Driven – Comfortable navigating data and analytics to uncover trends, surface insights, and translate them into clear, strategic actions
Agile and Adaptive – Thrive in fast-paced, matrixed environments; flexible in approach and quick to pivot while staying focused on impact and outcomes
Proactive and Accountable – Self-starter with a high degree of ownership and initiative; energized by autonomy and motivated to deliver excellence at every stage
Additional information
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.
This position can also be filled in Job Sharing. If you have any questions, please have a look at our Jobsharing FAQs. For further information please ask Berrak Biriz. Your responsible recruiter is Alfredo Castro. Please apply online via the Beiersdorf Intranet until 9th of January, 2026.
