Job Details
- Contract Type:
- Limited, 1 Year / Full-Time
- Country / City:
- Portugal / Lisbon
- Company:
- Beiersdorf Portuguesa
- Job Function:
- Marketing / Market Research
Your Tasks
Data Analytics:
- Assists the Brand manager in preparing reports to monitor and evaluate key categories performance (such as market share, distribution, price).
- Assists in monitoring category development closely eg. Competitor performance, launch and relaunch, price changes, digital contents.
- Helps develop strategic plan for NIVEA category to drive NIVEA category growth.
New product launches and execution:
- Supports the Brand Manager in executing go to market strategy for NIVEA launches and giving guidance to other departments (S&CM, Sales) by steering the marketing mix (price, promo, media, distribution etc.).
- Follow the ‘go to market’ process by ensuring on time delivery of product artworks, presentations, materials, and sales samples.
- Helps ensure perfect execution on all touchpoints (digital, ATL, PR) closely working together with Brand Manager, Media, and Digital teams.
- Helps ensure internal excitement for the category, launches and relaunches by being passionate about the brand and products.
Collaboration with internal and external stakeholders:
- Support the Brand Manager to liaise with global/regional/Southern Europe teams and agencies in activating marketing campaigns.
- Assist Brand Manager in working closely with S&CM in translating campaigns to consumer engagement activities that can be used for major activities with key retailers.
- Support in execution of upcoming brand activities/PR/Influencer events.
- Support in the consumer interactions coming from Customer channels, providing responses to customer inquiries about our products.
Your Profile
• Graduated (Bachelor) in Marketing, Business Administration, Communication, or any related course.
• Fluent in Portuguese and English. Spanish is a plus.
• Background in Personal Care or Skin Care is an asset.
• Experience in Marketing and/or Trade Marketing is a plus.
• Highly organized, detailed driven, proactive mindset, able to manage multiple priorities with initiative and efficiency and strong interpersonal skills.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).
Please note that while this opportunity is an internship, it's oriented at growth and development. We'd like the person hired in this position to grow professionally with us into becoming a Brand Manager.
