Brussels, January 31, 2024 – Renowned beauty, scent, and personal care companies - L’Oréal Groupe, Beiersdorf, Givaudan, IFF, KIKO Milano, Ancorotti Cosmetics - are gathering for the first time to highlight the beauty and personal care industry’s impact through the Value of Beauty Alliance that they are launching today.
The Alliance members are in Brussels to present a new report titled ‘What is the Value of Beauty’, offering key figures and insights into the industry’s diverse value chain and its major economic and societal contributions, to key stakeholders from the European Union institutions.
The report encapsulates the crucial role of the beauty value chain for the EU economy and society, as well as for health and well-being. The beauty industry, a market boasting €74.1 billion in Europe, resonates deeply with 80% of EU consumers who see beauty products as integral to their daily lives.
“With six founding members, the alliance represents different facets of our sector. I would like to welcome all members of our extensive value chain, industry and associations, to join hands with the Value of Beauty Alliance. Together we will amplify our voices and demonstrate the socio-economic significance of our industry for Europe.,” said Nicolas Hieronimus, CEO of L’Oréal Groupe.
“Fueled by the relentless pursuit of innovation with a strong focus on sustainability, this vast and diverse ecosystem stretches across Europe, contributing to our economy, supporting our health and well-being, and shaping our society and culture,” said Vincent Warnery, CEO of Beiersdorf.
The Value of Beauty Alliance is open to all actors contributing to the cosmetics value chain in Europe, keen to help providing a better understanding of the economic and social contributions of the ecosystem. Albéa and PUIG already have committed to join this collective effort.