Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Germany / Hamburg
- Company:
- Beiersdorf AG
- Job Function:
- Marketing / Market Research
Your Tasks
As Team Lead CMI for Derma & Health Care at Beiersdorf, you will play a pivotal role in shaping the future of our brands and driving consumer-centric strategies across our diverse portfolio. Here's what you'll be responsible for:
• Drive consumer first thinking & consumer centricity within the Derma & Health Care organization
• Serving as a strategic business partner to develop and steer a unified global brand strategy for Eucerin and Health Care/Hansaplast.
• Plan, steer and monitor strategy, innovation and best-in-class market research projects
• Drive the digital transformation of Beiersdorf’s global market research unit with frontrunner state-of the art market research approaches
• Embrace (digital) consumer centricity: actively fueling the business with consumer insights; drive usage of new tools & technologies (AI, NLP, machine-learning etc.)
• Take a leading role in identifying lose data points, connect the dots between different data sources, identify patterns by smart analyses and derive actionable consumer insights for the business.
• Untap the potential of big consumer data with the help of AI-based solutions for next level consumer insighting
• Disciplinary lead of a team with 4 direct reports
Your Profile
To excel in this role, you should bring:
• 8 plus years of professional market research expertise in research agency, Management Consulting Firm and/or FMCG industry
• Master in Business Administration or Socio-Economics
• Experience in leading teams of advantage
• Highly experienced in market research ad-hoc methodology and proven use of a future-proof repertoire of research tools
• Digital Mindset and experience with new digital market research tools
• Excellent analytical skills, especially in the transfer of research results & connecting various data points into actionable marketing decisions
• A strong business partner mindset and a preference for experience in the Derma & Health Care business
• Building good working relationships with internal stakeholders of different departments to drive cross-functional cooperation and information flow.
• Outstanding communication skills paired with strong persuasiveness
• Strong ability to working in teams, reliability and can-do attitude
• Curiosity and enjoying creative, solution-oriented work
• Proven skills in MS Office (Excel, Word, PPT)
• Fluency in English (in speech and writing)
