About Beiersdorf
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Role Purpose:
Execute the Shopper & Customer Marketing (Trade Marketing) strategy for the Personal Care category (Deodorants, Sun, Shower, and Shaving) within Colombia, ensuring impactful in-store execution, visibility, promotional performance, and growth of the category across all retail channels.
This role translates brand strategies into customer-relevant plans, coordinates with Sales, Marketing and POSM, and leads execution in-store, with full accountability over assigned budget, activations, and category KPIs.
