Digital and Social Marketing Planning and Landing:

Digital campaign and always on social/digital activations to further dial up Nivea face brand heritage and drive penetration by co-work with category marketing.

Develop and execute end-to-end digital marketing and social seeding aligned with brand objectives, ensuring precision targeting and maximized ROI.

Campaign integration: Integrate social seeding strategies with broader digital campaigns, ensuring KOL content amplifies paid media efforts and drive seamless funnel progression; support ecommerce activation such as super brand day IP pitching.

Social professional: Charge of social end-to-end content planning and strategy; ensure the high efficiency execution with both branding and commercialization to echo with China digital vibe; Create social activation with bubbling to dial up brand social talkability.

Be creative on the social theme on-trend and proactive to drive these trendy contents, via but not limited to platform IP/social trendy events/ cross over etc.

Social and digital ecosystem management:

Manage social buying agency, social platform such as Redbook and Douyin relationship to bridge social external vs. Nivea brand.

Well explore the new social and digital model with platforms and ecosystem for new pilot .

Ensure the close connection with MCN ecosystems and influencers content ecosystem.

Plan, track and improve with data visibility and the following actionability:

Optimize social content, social influencers selection, feeds and SEM via in-time data-based decision;

Ensure the social marketing budget etc. is well bridging with low funnel (ecommerce in-site budget, livestreaming budget etc.) with right strategy.

Support the social initiatives and social event to echo with cross functions inflight optimization actions for business achievement.