Our Blog Stories

Since October 2023, Christine Berg has been Chief Procurement Officer (CPO) at Beiersdorf AG. We spoke to Christine about her focus for procurement.

Lina, Svenja, Silvan and Yesenia just completed their apprenticeships. We interviewed them about their personal experiences and asked them for their personal tips.

To transform towards sustainability, Beiersdorf not only set itself ambitious targets but also has innovative IT tools in place to track them.

Thanks to 10 years of work and formular conversions the entire Eucerin cosmetics portfolio is now free from microplastic as defined by UNEP.

Seoul expat Jisoo Oh on K-beauty, cultural differences, and her love of Instagram.

Jobsharing across national borders is opening up new perspectives! Ann-Christine Stjepandic and Gunda Faust are getting valuable experience under their belts in Vienna and Hamburg.

Expert Interview with Dr. Marc Winnefeld, the Head of the Applied Skin Research Department at the company, and Dr. Elke Grönniger, Laboratory Manager for Skin Aging

It’s kick-off day for our 32 new apprentices! We interviewed four of them about their personal expectations and what they’re most looking forward to.

Mohammad, Marian and Jan look back on their successfully completed apprenticeships.

Find out how our scientists are shaping the digital future of skin care through data-driven insights from the SKINLY study.

Yosephine Carolline explains how the Hansaplast team in Indonesia educates children in first aid and wound care to support the brand’s global social mission.

Dr. Ludger Kolbe, Chief Scientist for Photobiology at Beiersdorf, knows just how important proper sun protection is. In this interview, he explains why sun protection is a must, the role of the sun protection factor, and the latest findings of Beiersdorf’s research.

In our interview, Dr. Thomas Blatt and Dr. Julia Weise give an insight into the successes of Q10 skin research as well as the latest findings.

8X4 introduces its new range-claim under the name Fresh Mind Effect®. The claim is based on a psychophysiological study, which shows that 8X4 deodorants lead to a proven mood uplift and make consumers feel physically and emotionally refreshed.

Jointly with the WWF Germany, Beiersdorf is supporting the sustainable palm cultivation in Indonesia since 2018.

Those who do business globally and make profits globally must also bear global responsibility. Beiersdorf is aware of this responsibility and is actively driving it forward.

With flexible working models, a 35-strong team from 20 nationalities drives the procurement of marketing and media services for Beiersdorf.

Latest research findings expand the spectrum for microbiome-based innovations.

Beiersdorf’s sustainability transformation recently reached a new milestone as the company received the prestigious “My Green Lab” certification for different research units in Hamburg.

Beiersdorf China is ramping up climate action activities across the value chain within R&D, production, supply chain, sales and interaction with consumers, paying well into Beiersdorf’s CARE BEYOND SKIN Sustainability Agenda.

NIVEA’s Diversity & Inclusion journey is accelerating: With the NIVEA D&I Award, the brand is encouraging the internal NIVEA community around the world to keep D&I top of mind in all they do.

Equal opportunities are an integral part of Beiersdorf’s thinking and actions. This is also reflected in supply chain. At the production center in India, women have been allowed to work all three shifts since February 2022.

Every year, Daniela Peeters-Bendix accompanies 35 apprentices in nine different professions as they start their careers and finds, ”I have one of the most exciting jobs ever!”

Under the motto “We Care Beyond Skin by Empowering Girls” Beiersdorf has been committed to promoting equal rights for girls and young women since the end of 2020.

New fascinating insights on coenzyme Q10 have been discovered by Beiersdorf scientists in cooperation with DESY, University Hamburg, and Fraunhofer IAP.

Find out more about what we have already achieved in terms of sustainable sea freight and what is yet on the horizon. We discuss this and many other exciting topics in our interview with Claudia Lemke, Supply Chain Sustainability Manager.

Tamara Panic shares her experience at Beiersdorf Shared Services (BSS) abroad in Poznan, Poland in an interview.

Rebecca Goßmann and Anne-Katrin Löffler share the role of Head of Wellbeing at Beiersdorf. They both very much appreciate the fact that they enjoy a great deal of freedom, are allowed to try out a lot, and live agility.

Welcome to the Beiersdorf world – with a 4-day onboarding program and a personal welcome from CHRO Nicola Lafrentz.

Universities, career fairs, online events – Kira Steffens is back on campus for Beiersdorf.

That's teamwork: Beiersdorf Shared Services IT and Legal talk about new self-service for employees, the so-called NDA Generator.

The relaunch of our bestselling NIVEA female and universal shower gels marks an important step on the journey towards climate-friendlier products at Beiersdorf.

With the innovative NIVEA MEN “Climate Care Moisturizer”, on shelf now, Beiersdorf demonstrates again that it is possible to benefit both the skin and the environment.

In a highly action-oriented event, Beiersdorf brought together 30 professionals in Berlin to co-create a manifesto.

Four apprentices report on how they shape their vocational training with initiative and personal responsibility.

Eva Bredehorst, Global Packaging Sustainability Manager, and Urte Koop, R&D Manager Hair & Body Cleansing, talk about the company’s progress to reduce CO2 emissions on product level, e.g. via more sustainable packaging and formula.

Packaging Development expert, Niklas Kuhn, talks about sustainable milestones at Health Care and the process behind.

Rethinking leadership: With Nadine Bartenschlager and Catherine Niebuhr, jobsharing becomes topsharing.

As part of our transformation towards sustainability, we are investing in a venture capital fund. The aim is to tap into new potential in the field of sustainable packaging and environmentally friendly technologies.

This has never happened at Beiersdorf before: After her creative application for the CEO position, TikToker Selma let her 950,000 followers take a look behind the scenes at NIVEA.

We have joined forces with our shea supplier AAK and the Global Shea Alliance to empower 10,000 women shea collectors in West Africa. New milestones have been reached since 2019 with more to come as the project continues until 2024.

Following the current trend of minimalism, NIVEA MEN launches the new NIVEA MEN SENSITIVE PRO Menmalist range with a Face Cream, a Face & Beard Wash, and a Liquid Shave.

Bakuchiol is the name of the promising anti-age active ingredient that is setting new standards. Facial care expert Dr. Svenja Möllgaard provides insights.