Beiersdorf Live – the corporate blog of BeiersdorfDiscover the latest stories about our colleagues and working life at Beiersdorf around the world.

In our corporate blog, “Beiersdorf Live”, we will inform you about topics from our company’s international community, in a colorful mix of stories by our employees and the latest news. Concise, informative and authentic – this is our goal. See for yourself regularly: There is a whole new world to discover!

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33 articles found:
#Career #Digitalization #International


“We need to act like a startup”

Jacek Brozda on his career at Beiersdorf and the launch of the NIVEA startup accelerator program in Seoul

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#Digitalization #Innovation #Brands


Augmented Reality: The next level of storytelling

In times of digital change, the traditional history lesson is replaced by the next level of storytelling: Augmented Reality. We met with Jasper Krog, Senior Global Digital Innovation Manager at Beiersdorf, and let him explain the whole thing to us.

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#Digitalization #Innovation #Brands


Making digitalization valuable for kindergartens

The Care App has the potential to make life easier for nursery school teacher and parents. It helps them to focus on the most important thing – the child.

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#Digitalization #Innovation #Brands


NIVEA is taking crowdsourcing to the next level

The crowdsourcing initiative gives digitally-driven consumers the opportunity to participate in and contribute to new NIVEA projects.

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#Innovation #People #Digitalization


“I see a risk in not taking any risks.”

Dirk Ploss, Digital Tech Scout at Beiersdorf, talked with us about world-improvers, technical affinity and the misunderstandings of digitalization.

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#Brands #Digitalization


„The Influencer Movement” @ NIVEA

How can an established brand in the field of influencer marketing stand out? Jasper Krog, International Digital Content Strategist for NIVEA, and Thorsten Schapmann, Head of Digital Marketing at NIVEA Germany, addressed this and other questions at Social Media Week.

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#Research #Digitalization #Innovation


Skin Hack 2.0: The tech youth are here

Programming in Skolkovo, Russia: To win over tomorrow’s smartest, Beiersdorf Research invited the tech youth to Skin Hack 2.0. Read more about the competition.

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#Brands #Digitalization #Innovation


A Virtual Journey Through the Skin

Our virtual reality application "Beiersdorf VR Skin Exploration“ makes it possible to experience a virtual journey through the skin. Get to know more about the mixed reality tool, which allows the effectiveness of the products and active ingredients to be experienced by an emotional transfer of knowledge.

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#Digitalization #Brands #People


#InfluencerStrategy – The NIVEA Hair Always On Campaign

Amrei Topcu, Head of Content at Beiersdorf, talks about how NIVEA is developing successful campaigns in creative partnerships with influencers.

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#Digitalization #Career #Brands


“eCommerce is a marathon, not a sprint.”

Chatbots, shopping by voice assistant, drone deliveries – the way that we buy and consume goods is going through massive changes. Sigmar Werz, Corporate Director Global eCommerce, talks about how Beiersdorf is dealing with the continuous new demands.

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#Digitalization #International #Career #People


Mission Future – Inspiration Silicon Valley

Beiersdorf high potentials in Silicon Valley – five digital experts gained insights into the global eCommerce, which Beiersdorf can benefit from.

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