As a Junior Brand Manager , you will plan and execute local marketing activities for your categories and manage the marketing budget.

Your key responsibilities include :

• Within global & regional frame and based on consumer insights & commercial data, co-creating local marketing activation plan for respective categories, incl. assortment steering (L/RL/gap closing) and ATL & BTL program
• Based on the Regional/MU/local strategy, co-shaping the annual local marketing (PMP) and business (ABP) plan including an optimized mix of all 4Ps to achieve market share, sales and budget targets. Executing agreed brand marketing strategy and plans for respective categories in Poland ensuring the delivery of agreed KPIs building on local market opportunities and consumer insights and needs
• Owning and steering respective category budget and allocating investments in line with local strategy and within MU & Regional guidelines
• Fostering and driving brand love among various target segments by implementing strategies that build loyalty, engagement, and positive sentiment
• Steering the adaptation of global/regional material (product artwork, communication assets, etc.) to match local needs
• Monitoring and steering performance, based on external (Nielsen, customer, media) and internal data to adjust and optimize plans
• Closely collaborating with local commercial team to ensure cross functional alignment and steering of the brand performance throughout the year
• Closely collaborating with Eastern Europe Marketing Team for best in class MU program shaping and execution