Position Summary

Steer assigned Brand categories for MU ASEAN countries on topline, profitability, and marketing investments. Perform marketing controlling activities i.e. forecast, planning, analysing, create standardization and digitalization across MU ASEAN with regards to processes, templates, reports and dashboards used for business partnering with marketing teams.

Key Responsibilities

1. Business Partnership

• Act as the key business partner for CU and MU Marketing team on assigned brand categories.
• Steer the financial performance along with defined KPIs.
• Work jointly with CU and MU Marketing team for Innovation business case (IBC) and other MKT related processes
• Collaborate closely with Sales Controllers on the key finance processes, S&OP and Business Review Meeting

2.  Marketing Performance & ROI Analysis

• Steer Brand Category SOI (GS-MII) as well as gap analysis YTD vs. Plan/Forecast and LY
• Prepare monthly category business reviews (NS – Net Sale, GM – Gross Margin, SAMD – Sales Analysis Margin Driver) with focus on YTD & YTG performance vs Forecast.
• Performance category analysis to identify risks and opportunities
• Ensure data quality in BASE and use BASE as a single source of Marketing budget (MB) steering
• Conduct Monthly Marketing Budget (MB) review to understand risks and chances and ensure we are on track with budget spend by using BASE.
• Drive MB efficiency, perform ROI analysis of activities
• Support Innovation Business case (IBC) validation incl financial hurdles
• Conduct Launch tracking and SOI for innovations to identify gaps and opportunities
• Perform planning activities e.g., Key initiative (NS, GM, MB) alignments, TM1 data submission and others required by planning instruction
• Perform closing activities e.g., monthly /quarterly/yearly accruals & provisions, consumption & release tracking for Marketing Budgeting spends.
• Create / implement standardization and digitalization with regards to processes, templates, reports and dashboards
• Perform RCM (internal control) under assigned category (P-18: Media buying/ P-19: Media Invoicing)

3. Financial Planning & Budget Management

• Communicate guidance / requirements on each planning and FC with MU/CU MKT team
• Provide the recommendation on MB spends / instruct proper investment in assigned categories to ensure that the MB planned is in line with Company’s strategy
• Ensure the data quality in BASE e.g. cost element, cost center and internal orders, and use it as a bottom-up for MB planning / submission
• Input all submissions related to MKT e.g., Market share, Key initiative (NS, GM, MB), RL, MB or any others required in the system (TM1)
• Understand building blocks behind market share projections done by CU/MU ASEAN Marketing team and corelate with innovation and exit data on assigned categories.
• Conduct quality Check on MediaX submission