Role Purpose

The Business Development Executive (BDE) is responsible for sales performance, across all channels in their assigned key cities in Nigeria. They will assist the BDM in delivering the overall region’s sales objectives through effective channel management and deployment of distributor infrastructure/resources and driving excellent execution across channels with the ultimate decision to win the purchase decisions at different levels.

Top Deliveries:

• To assist in the co-ordination and implementation of the city investment strategy, maximizing long-term profitable growth, within the set parameters.
• To develop and entrench sales fundamentals principles in the 3rd party sales team in accordance with the companies polices and strategies.
• To ensure streamlined implementation of the customer strategy at point of sales to further build market shares.
• To work and support the 3rd party sales team, to identity & Implement actions for closing possible results gaps in the concerned point of sales when they occur.
• Act as the internal and external ‘city customer champion’ ensuring customer and distributor relationship are established through partnership.
• To partner with distributor and develop distributor sales team, with clear focus of distribution, in market promotion, sales, stock management, POS implementation, payments, data collection and analysis.
• Provides information on developments within the market. E.g. Trade and Competitor activity

Business Objectives:

• Achieve the volume and value objectives of the assigned territory/Area network within budget, time and policy parameters through efficient control of the distributor network and staff
• Planning, implementing and monitoring all sales and commercial activities within the assigned territory/area
• New Business development by constantly seeking new opportunities to increase and extend the scope of business operations and Route to Market in line with Beiersdorf’ s Brand, Category and Customer strategies.
• Embed culture of structured daily performance review of AD Sales Team and participate during field visits
• Set up and monitor monthly activity/ promotional calendars specific to channels, with feedback and analysis

Critical Action Planning & Implementation:

• Along with the distributor, track and deliver IMS targets by channel, category, customer and city.
• Achieve monthly and quarterly sales targets by brands whilst at the same time supporting accurate sales forecasting.
• Implementing incentive programs for the sales team to achieve business objectives
• Ensure in-market excellence on POS and execution on time (speed to market is the key)
• Supporting the Business Development Manager to develop and implement joint business plan with relevant customers within the territory.
• Review and ensure agreed pricing policies are maintained across all outlets.
• Team building and fostering team spirit across the sales team; be its own distributor.
• Initial and drive daily sales review meetings as well as monthly reviews with sales team focusing on KPI’s and activities