Role Purpose:

Provide support to the execution of the Shopper & Customer Marketing (Trade Marketing) strategy, collaborating with Sales, Marketing, POSM, and external agencies. This internship is designed to offer a comprehensive learning experience across operational, strategic, and collaborative areas within the function.
In addition, the intern will be responsible for developing a year-long individual project assigned by their direct manager and will present final outcomes to the full team at the end of the program.

Main Accountabilities:

Operational and Project Support

• Support the execution and follow-up of brand activations and promotional plans.
• Consolidate and prepare data for ABP, Fast Start, Business Reviews, and S&OP processes.
• Prepare reports on key KPIs such as Sell-in, Sell-out, MSL, and visibility.
• Follow up on purchase orders and material deliveries in coordination with the POSM team.
• Keep execution and promotional plan trackers updated.

Cross-functional Collaboration

• Coordinate with internal teams (Sales, Marketing, Finance, POSM) to ensure effective execution.
• Interact with external agencies for activation follow-up, quotations, timelines, and feedback.
• Participate in internal forums and weekly team meetings.
• Join store visits with the S&CM team to gather execution insights from the field.

Individual Project

• Lead a business-related project aligned with a specific need defined by the manager.
• Analyze data, generate insights, and provide actionable recommendations.
• Present results and key learnings to the full S&CM team and leadership.

Key Learning Areas:

• Application of the 4Ps strategy at the point of sale
• Category and channel dynamics
• Execution tracking and KPI analysis
• Internal and external stakeholder management
• Project ownership and communication skills