Constant Trade Visits

• Conduct daily trade visits with – alone or accompaniment as necessary
• Provide / plan / review the journey cycle of the assigned channel and to all team for maximum impact and outcome
• Complete field accompaniment forms when working directly with sales team for evaluation and progress

Relationship Management

• Establish a strong working relationship with key accounts in the assigned region across all departments of the organization
• The business relationship should transpire into a Win Win situation for both organization
• Quarterly review with constructive feedback for business building will be the key task
• Ensure that our organization gets a preferred supplier status through excellence in customer service

Sales Training

• Actively and constantly evaluate the sales team potential to desired levels of skills and competencies
• Suggest training needs based out of performance appraisal and joint market visits (on job training)
• Special emphasis on product features and benefit while training the sales team and merchandisers
• Evaluate, suggest improvements and give feedback post training  from time to time

Receivables

• Ensure the SOA is available at all times for assigned customers / channel
• Collection target has to be met and follow the regulations to the hilt
• Visits to customers may be required outside of office hours to follow up on receivables
• Orders and collection go hand in hand and so company’s credit policy to be respected at all times

Critical Action Planning & Implementation

• Achieve monthly and quarterly sales targets by brand
• Ensure achievement of budgeted in-market sales by customer.
• Recommend and implement incentive programs for the sales team to achieve business objectives
• Ensure in-market excellence on POS and execution in time (speed to market is the key)
• Plan, control, and allocate specific budget and consumer promotion allocations in line with the company and sales strategy
• Plan, negotiate, and finalize the annual promotional calendar / activation in coordination with CDM
• Review and maintain agreed pricing policies across all outlets
• Be a key asset with regard to timely roll-out of product launches and in-market activities.
• Establish territory best practices from the region and share it with other regions across KSA
• Team building and fostering team spirit across the sales team will be a key driver for joint success of the team
• Review, analyze and evaluate key objectives after each activation in each account and decide appropriate measures for future for such programs
• Hold weekly meetings / monthly reviews with sales team

Communication

• Provide weekly market report forms and compile a detailed monthly summary and action plan.
• Prepare a monthly presentation for designated channel to be presented to CDM which include sales achievements, activity update and close out reports, distribution achievements, visibility updates and any other extra inputs communicated prior to meetings.