Job Details
- Contract Type:
- Limited, 3 Years / Full-Time
- Country / City:
- China / Shanghai
- Company:
- NIVEA (Shanghai) Company
- Job Function:
- Marketing / Market Research
Your Tasks
Business Plan
1.Contribute to business development and BU-level strategies (PMP, ABP) by identifying growth opportunities using market intelligence, brand strategy, and channel mix
2.Lead strategic communication with key stakeholders through Joint Business Plans (JBP), Quarterly Business Plans (QBP), and high-level dialogues
Brand Strategy & Communication
3. Implement brand strategies to achieve volume, profit, share, and brand equity objectives
4. Build the category with compelling propositions and tangible brand communications, optimized through deep understanding of category, consumers, competitors, and local culture
5. Defend against competitor initiatives with quick market responses by monitoring competitive activities, brand health, and market share
6. Contribute to targeted media strategy to improve the consumer funnel efficiently and effectively
7. Collaborate with Consumer Insights to extract and apply relevant brand and product insights
8. Advise the team on cost-effectiveness and efficiency for advertising, media, promotions, and external suppliers/agencies
9. Ensure high-quality deployment of merchandising guidelines and new tools with Trade Marketing
10. Lead Advertising Agencies to develop high-quality, insight-driven advertising that aligns with strategic intentions
11. Monitor marketing budget spending, set review mechanisms, and adjust allocations to improve investment effectiveness
Your Profile
- Bachelor’s degree or above.
- Fluent English communication skills
- At least 3 years brand management MKTG experience in FMCG industry, experience in personal care or make-up category is preferred
- Experience in brand communication
- Strong business acumen and has strategic/ framework thinking
- Resilience, be able to deal with ambiguity and strong interpersonal /communication skills
