Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- United States / Stamford, CT
- Company:
- Beiersdorf Inc.
- Job Function:
- Marketing / Market Research

A dynamic brand manager who leads the execution of Aquaphor’s Lip strategic brand plan, collaborates extremely well across departments and has a strong pulse in culture. Reports to the Senior Brand Manager, Aquaphor Lip & Baby.
Responsibilities:
• Business: Leads development of Aquaphor Lip Marketing Plan to achieve top line sales, profit and market share. Works on the BDF readiness, go to market strategies and activation opportunities
• S&OP: Responsible for Brand Health, supports Consensus, partners with Supply on brand forecasts and R&O assessment.
• Innovation: Scopes and sizes new launches, ensuring stakeholders alignment, assessing Financial viability and supports Gate process submission. Works closely with Sales Strategy on NPI process
• Market Analysis: Responsible for brand and competitive insights and performance analysis to inform brand strategies and tactics.
• Budget: Management and quarterly monitoring to stay on track
• Brand Creative: Accountable for adaptation of Global creative. Ensures implementation of brand guidelines across IAT.
• Delivery: OTIF all pre-determined fundamental assets list (FAL) identified with the iComm (inc Shopper and eCom)
• Media Comms: Collaborates with IAT on development of agency briefs for full funnel media planning
• Influencer: Collaborates with Sr Manager Consumer Digital on development of agency briefs for full funnel media planning
• Social Media: Influences with a focus on culture. The Brand Manager is plugged into what’s trending, knows where the conversation is happening with our target consumer’s evolving skincare routines.
• Consumer Insights: Be able to translate those insights into refined plans and new consumer targets
• Go to Market: Partners with Commercial to infuse compelling storytelling into sell in programs, NPD launches and line reviews
• Professional Marketing: Partners with Medical Marketing to translate brand strategy into medical plans to drive Dermatologists recommendations.
Qualifications:
• BS/BA in Science based degree and/or Marketing (MBA a plus).
• Minimum 5+ years marketing/brand management experience
• Experience in beauty, skincare or personal care categories a plus
• Strong strategic, analytical, and problem-solving skills
• Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
• Experience in Commercial strategy and ability to build relationships with sales
• Ability to innovate, develop and execute against all product initiatives
• Must be results-oriented, self-starter, demonstrating the ability to lead and motivate others.
• Ability to work collaboratively across functions, work independently, and take initiative when appropriate
• Creative thinking and flexibility - ability to multitask in a fast-paced environment
• Digital and e-commerce experience is preferred.
• Time management skills and ability to prioritize projects as necessary
• Experience in financial analysis and strong skillset in P&L, SOI, and Budget management.
• Excellent communication, presentation and interpersonal skills.
• Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI/Circana, SAP experience extremely helpful
ADDITIONAL INFORMATION:
At Beiersdorf, we value diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.
Beiersdorf North America - Recent Awards
Check us out on Comparably:https://www.comparably.com/companies/beiersdorf
Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.
Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.
