The Regional Activation Manager is part of the Regional EUNA iCom team and reports into the Regional Operations & Activation Lead.
This role’s purpose is to deliver outstanding and OTIF campaign activation for Derma & Healthcare brands across all EUNA MUs in close cooperation with MU/local Activation teams, Regional Planning, Content and Analytics team and our Agencies’ Digital buying and Creative implementation Hubs.

Cross-Brand Excellence in campaign setups, processes and teams:

• Continually drive process and activation excellence across media and activation campaign plan
• Setting and management of the right KPIs across all channels
• Development of Best practice (Digital) activation for the Region (Orchestration, Assets, Viewability, Brand Safety, Optimization,..)
• Drive continual improvement of Golden Rules framework in collaboration with Global Media
• Ensure that local teams have the necessary expertise, understanding and investment to operate excellence in media and content implementation
• Own and steer Agency Digital Buying Hub operations
• Own and steer the EUNA Test & Learn agenda
• Support the setup and implementation of the right and consistent Martech and Adtech-Infrastructure across the region together with

Partners in Global Media/ Digital, BSS

• Key point of contact towards Global Media Activation team and local MU activation teams

Excellence in DHC Campaign activation and delivery:

• Manage and deliver regional campaign orchestrations in close cooperation with regional strategy and content teams, MUs and Agency partners
• Lead, steer and support MUs and local Activation Manager in delivering local campaign excellence in time and in full

Key performance metrics:

• Activation and campaign effectiveness, efficiency & excellence