The Category Development Manager is the key internal and external Category Expert responsible for the development, communication and execution of Category Visions, Category Strategies & Tactics, and Go-To-Market Plans. The Category Development Manager will be an active business advisor, influencing to get buy-in, and defining Commercialization of Innovation through Category based storytelling that is rooted in Category and Shopper Insights enabling growth to our internal partners and external retail customers.

This role reports to the Senior Manager, Category Development and will collaborate closely with Marketing, Sales and Shopper Marketing, utilizing the full data and analytical resources of the company on shopper insight, data sources, syndicated and ad-hoc research to develop a Category Vision and become the Category Expert. This role is based in Stamford, CT on a hybrid working model, so you must be able to commute to Stamford three times per week.

Category Expertise & Strategy:

• Brings compelling, actionable insights, which will inspire strategic customers to implement strategies to drive growth at assigned Category and for Beiersdorf brands, leading to stronger strategic & consultative relationships.
• Be the indispensable business advisor on the business, partnering with the Customer Teams to bring a Category/shopper focus to key initiatives.

• Partner with Brand Teams to develop actionable insights that will support Category driving initiatives.
• You will serve as the Category expert by delivering insight-based engaging Category presentations and highlighting opportunities to drive Category Growth through Category Vision.
• You will establish a solid customer relationship based on building thought leadership.

Category & Shopper Insights:

• Utilizing Category analysis, shopper insights and other available analytic tools you will apply your expertise to drive solutions for Beiersdorf and our customers
• Developing insights, identifying opportunities and communicating recommendations to lead future industry growth to our internal partners and external retail customers.

Retailer Partnership:

• Create and share compelling stories with retailers that provide insight to how shopper behaviors are influencing our categories.
• Driving insight-led presentations and forging internal and external relationships to think bigger and broader in what it means to win with Innovation, distribution and assortment, Category business reviews, shelf resets, and more.
• Contributes to driving company sales and profits and gaining advantage over competitors by driving strategic insights and value-added tools/programs to drive increased performance for designated brands at retail.

Category Tactics (Shelf, Distribution & Assortment):

• Planogram recommendations and Shelf Management guidance
• Distribution & Assortment guidance and gap closure for items on risk for deletion and net doors gained or lost.
• Test & Learn sell-in and coordination