Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Germany / Hamburg
- Company:
- Beiersdorf AG
- Job Function:
- Sales
Your Tasks
As Category & Commercial Growth Manager (all genders), you drive sustainable growth across categories and key customers by combining strategic category management, shopper insights and commercial performance analytics. You act as a category management partner: internally by shaping growth priorities, commercial targets and strategic recommendations, and externally by representing Beiersdorf in customer meetings as a trusted category and insights sparring partner, especially in category reviews.The role is designed for a high-potential candidate who wants to grow into a future leadership or strategic role within Commercial, Category Management or Revenue Growth Management.
Key Responsibilities & Jobs-to-Be-Done
1. Shape strategic Category Management for growth:
- Develop and refine category strategies based on shopper, market and performance insights.
- Identify structural growth opportunities across categories (e.g. shopper missions, price tiers, formats, portfolio roles).
- Translate category trends into clear strategic implications for portfolio, promotion and distribution.
- Act as an internal thought leader for category growth topics.
2. Act as Category Management partner to Retailers:
- Participate regularly in customer meetings, especially category reviews, as CM and insights partner.
- Prepare and deliver fact-based, compelling category stories tailored to individual retailers.
- Challenge customer perspectives using data, shopper insights and scenarios.
3. Enable growth-focused commercial decision-making:
- Serve as a trusted strategic advisor to Sales, S&CM and leadership teams.
- Identify, quantify and prioritize key sales growth drivers.
- Co-define growth ambitions and commercial targets together with customer teams.
4. Drive promotion and execution effectiveness:
- Analyze promotional performance across categories and customers.
- Act as sparring partner for Sales and Marketing on promotional strategy evolution.
5. Build scalable insight & growth frameworks:
- Own and further develop category and growth KPI frameworks.
- Ensure insights are scalable and accessible via dashboards and analytical tools.
- Act as a change driver to raise analytical and category management maturity.
Your Profile
- Several years of experience in Category Management, Commercial Excellence, Sales Analytics or related FMCG roles.
- Strong understanding of category dynamics, shopper behavior and retail environments.
- Proven ability to translate data into strategic insights and recommendations.
- Confident communicator and sparring partner across functions and towards retail customers.
- Analytical mindset and experience with reporting and dashboard tools (e.g. Power BI).
- Fluent in German (C1 level) and English, capable of handling complex professional and technical communication.
- Completed degree in business administration from a university or university of applied sciences.
Development Perspective
This role offers a strong development path towards Revenue Growth Management, portfolio or pricing roles, broader strategic responsibility within Sales or Category Management, and future leadership positions based on proven impact and influence.
Additional information
If you have any questions, please contact our recruiter Anna Nina Börner.
